AUTHOR ARCHIVE FOR:

Ryan Joe

Ryan Joe

Managing Editor

As managing editor at AdExchanger, Ryan Joe helps edit and oversee the staff writers’ daily coverage. He often reports on issues surrounding data management as well as the confluence of media, creativity and technology. Prior to AdExchanger, he was senior editor at Direct Marketing News. He also spent three years as an analyst at Datamonitor, where he focused on customer interaction technologies (ie: contact centers). His articles about the traditional publishing industry occasionally show up in Publishers Weekly. He is a writer, but he is not from Brooklyn.

Articles By Ryan

  • Cheddar Looks To Enhance Ad Capabilities Following $200M Acquisition By Altice USA

     Altice USA said Tuesday it will buy the digital news company Cheddar for $200 million. The deal is subject to regulatory approval before it closes. Founded in 2016 by former BuzzFeed exec Jon Steinberg, Cheddar broadcasts live news 19 hours a day through its two networks, Cheddar Business and Cheddar News. Since then, Cheddar has […]

  • The Big Story Podcast

    The Big Story: United We Stand

    This week “The Big Story” is all about coming together. First up, our editor Alison Weissbrot outlines how the Comcast-Cox-Charter sales consortium NCC Media and AT&T-owned Xandr are each in their own way trying to aggregate more addressable TV inventory. You’ll recall that multichannel video programming distributors (MVPDs) are granted  two minutes of inventory to […]

  • The Big Story Podcast

    The Big Story: Stack That Cash

    Stop me if you’ve heard this one: Publicis Groupe spent billions on a tech company. That déjà vu you’re feeling? Could have a little something to do with the $4.4 billion  Publicis just paid for Epsilon. This week on “The Big Story,” the team looks at this massive acquisition on the heels of Dentsu buying […]

  • The Big Story Podcast

    The Big Story: The Great Escapes

    The Big Story is a podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. This week on “The Big Story,” a bipartisan bill (Hey, it exists!) seeks to protect consumers against the encroachment of dark patterns. IBM jettisons the remnants […]

  • Pinterest Lowers IPO Expectations

    Pinterest’s valuation in its amended S-1 released today is lower than the $12 billion it was gunning for last year. With price per share ranging from $15 to $17, Pinterest is valued between $10 billion and $11.3 billion. Could this lower-than-expected valuation indicate skepticism about Pinterest’s core business? Elgin Thompson, managing director of Digital Capital […]

  • The Big Story Podcast

    The Big Story: Riding Eternal, Shiny And Chrome

    The Big Story is a podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. We ride hard and fast this week on “The Big Story,” with three tales of industry upheaval. First, we consider the prospect of a Google Chrome […]

  • The Big Story Podcast

    The Big Story: Agencies And The Supply Side

    It’s a challenging time for agencies, so it’s not surprising that the 4A’s Decisions conference in Washington, DC, this week served as an industrywide pep talk. But in many ways the messages about being strategic partners, transparency and incentivizing collaboration have been playing on repeat over the past two years. This week on “The Big […]

  • Pinterest Filed Its S-1 – Here’s How It Stacks Up Against Peers

    Pinterest filing its S-1 late last week makes it the last of the social media walled gardens to go public. The OG Facebook might still be in a class of its own, but Pinterest bears comparison to Snap, which filed its S-1 in 2017, and Twitter, which filed a lifetime ago in 2013. Notably, while […]

  • The Big Story: Spring Forward, Fall Back

    The Big Story is a podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Agencies are moving to buy connected TV (CTV) inventory, but wherever there’s construction, there’s dust. The issue is that agency buying teams are at odds over […]

  • The Big Story Podcast

    The Big Story: Google’s On First

    The Big Story is a podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Online advertising grew up around the second-price auction, where the winning bidder pays the second-highest bid. It’s great for buyers because they have the opportunity to […]

  • How Massage Envy Built Its Data-Driven Marketing Strategy From Scratch

    When Jeanna Corley started working in Radio Shack’s marketing operations in 2014, she knew it would be a short-term gig. But the CEO at the time, Joseph Magnacca, coached her into the role, promising there’d be no red tape and, as a marketer, she’d be able to do whatever she wanted. “So, take a risk, […]

  • The Big Story Podcast

    The Big Story: Boiler Room

    The Big Story is a podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. It was a pressure cooker last week in ad tech land – but then again, when is it not? Comcast feels the heat from AT&T’s Xandr […]

  • With AT&T Breathing Down Its Neck, Comcast Looks To Acquire Ad Tech

    Zach Rodgers and Allison Schiff contributed. Comcast is looking to enhance its targeted advertising business by acquiring more ad tech assets, and is evaluating a group of companies that includes Cadent and dataxu, AdExchanger has learned. Comcast is motivated by a range of factors, including stiffer competition from AT&T and its Xandr ad unit as […]

  • The Big Story Podcast

    The Big Story: Falling Down

    When the world changes, sometimes you need to change with it. But evolution doesn’t always happen – or sometimes you just end up moving in the wrong direction. This week on “The Big Story,” AdExchanger looks at RockYou’s bankruptcy and, on a much larger scale, the major pain at Kraft Heinz. With RockYou, the publisher-slash-ad […]

  • The Big Story Podcast

    The Big Story: DTC Principles Come To Big Brands

    The Big Story is a podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. In 2019, US digital ad spend will finally hit the milestone we all knew it would reach: It will surpass traditional ad spend, according to eMarketer. […]

  • After Buying Sorenson Media, Nielsen’s Addressable Ads Strategy Starts On Smart TVs

    Nielsen’s move into addressable TV planning and measurement starts with the smart TV. About a week after Nielsen bought Sorenson Media for $11.25 million in a bankruptcy auction, the measurement company has formally launched a new unit: the Nielsen Advanced Video Advertising Group. That group consists of Gracenote, which was acquired in 2016 for $560 […]

  • The Big Story Podcast

    The Big Story: Is IAB DTC?

    The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The IAB’s Annual Leadership summit wrapped this week and increasingly, the show has moved to focus on DTC companies like ThirdLove, the startup underwear brand […]

  • NBCU Sells Its First Ever TV Ad Campaign Based On Business Outcomes

    NBCU did something it had never done before: transacted on a TV advertising campaign based on business outcomes. The campaign for the STXfilms movie “The Upside” was guaranteed based on ticket sales and, secondarily, show time searches, the broadcast giant said Friday. Comscore will measure viewership data and tie it to ticket sales from Fandango, […]

  • The Big Story Podcast

    The Big Story: Blood In The Water

    The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. This week on “The Big Story,” the AdExchanger team takes a good long look at how GDPR has impacted Google and its policies, which, in […]

  • Brian Wieser Leaps From Pivotal Research To Global Role At GroupM

    Brian Wieser is heading back to the agency world, joining WPP’s media buying unit GroupM as global president of business intelligence, the company said Wednesday. He will report to GroupM CEO Kelly Clark. It might seem like an odd time to jump to an agency, given the volatility of the industry and the epic amount […]

  • Why SunTrust Bank’s Super Bowl Activation Won’t Feature A Super Bowl Ad

    When the LA Rams beat the New Orleans Saints en route to Super Bowl LIII, the citizens of Atlanta could finally start breathing again. At least, when their city hosts the big game on Sunday, they won’t be forced to decide whether to root for the Saints – their hated division rival – or the New […]

  • The Big Story Podcast

    The Big Story: Must See TV

    The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The past couple of months have been big for TV. Yes, the Super Bowl is just around the corner and Netflix et al. are hyping […]

  • DirecTV Now’s Losses, Xandr’s Growth, And Other Hotspots From AT&T’s Earnings Call

    AT&T is juggling a lot of business units at the crossroads of media, advertising and communications. Here are three takeaways from the company’s Q4 2018 earnings call on Wednesday that you can bring to the water cooler. DirecTV Now lost subscribers … but it’s all part of the plan? When AT&T scaled back on promotions […]

  • NBCU Will Use FreeWheel To Traffic Its Linear And Digital Inventory. Is Converged Buying Nigh?

    Traditional broadcasters might soon bridge linear and digital ad buying. But first, baby steps. Before anyone reaches that holy grail, it helps if the ad inventory is trafficked through the same system. So in the spirit of unification, the video ad server FreeWheel said Wednesday that it will handle decisioning for NBCUniversal’s digital and linear […]

  • Marketers Must Step Back From Personalization And Automation

    “We’re privacy-centric,” said every marketer ever. But what was once a reflexive statement must now be backed by substance. Despite excitement about harnessing data to send the right message to the right person at the right etc., marketers must now wrestle with whether they should simply because they can. One of the major themes at […]

  • Fallout From Apple ITP Is Severe – And 7 Other Takeaways From Google Exec Sean Downey At Industry Preview

    Marketers have a lot to contend with in 2019. Heads are spinning with thoughts of consumer-driven privacy concerns, different regulations in different regions, Apple blocking third-party tracking on Safari and how to buy TV in a world of digital delivery. At AdExchanger’s Industry Preview conference Thursday, Google’s vice president of ad platforms Sean Downey considered […]

  • Telaria To Power Hulu’s PMP, Automating Big Screen Ads

    Remember when Hulu opened its automated private marketplace at the beginning of 2019? Turns out Telaria is the vendor that’s powering it. As part of a two-year deal, Hulu will use Telaria’s tech to enable its PMP for advertising across all screens, the video ad platform said Wednesday – from the big one in the […]

  • The Big Story Podcast

    The Big Story: A Funny Thing Happened On The Way To France

    The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. It’s a fine January! By which I mean GDPR fine. On Monday, France’s Commission nationale de l’informatique et des libertés (CNIL) levied a 57 million […]

  • The Big Story Podcast

    The Big Story: This Episode Brought To You By The Letters CES And PMP

    The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. On “The Big Story” this week, the team stirs some alphabet soup. Rejuvenated after the annual pilgrimage to Las Vegas to worship at the mighty […]

  • The Big Story Podcast

    The Big Story: The Data Deluge At CES

    The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The desert sun rises in Las Vegas, emerging from the eastern horizon like a roll-up LG OLED TV. The device manufacturers – reps from TV […]

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