Ad Traders
Articles By Ad
-
OPINION: Data-Driven ThinkingAttention Economics in Online Advertising
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matt Shanahan, SVP of Strategy for Scout Analytics, a behavioral analytics platform for publishers. As Mary Meeker of Morgan Stanley recently pointed out, 28% percent of consumers time is […]
Tagged in: -
OPINION: Data-Driven ThinkingWhat Ad Networks Should Focus On
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Brian O'Kelley, CEO at AppNexus. Ad networks are an integral part of today’s display advertising ecosystem and I find the oft-cited reports of their demise greatly exaggerated. In […]
Tagged in: -
Data: Deja Vu All Over Again?
Tom Chavez is an entrepreneur, technologist, musician, and family man residing in San Francisco. He was the founder and CEO of Rapt Inc., and following the acquisition of Rapt by Microsoft, he served as General Manager of Microsoft Advertising’s Online Publisher Business Group. I’d like to take a moment to respond to Tolman Geffs recent query, […]
Tagged in: -
OPINION: Data-Driven ThinkingLearning To Love Remnant
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Amiad Solomon, Founder & President at Peer39. Look up the word “remnant” in a dictionary and you’ll find definitions that pretty accurately describe how the word is used […]
Tagged in: -
OPINION: Data-Driven ThinkingPre-emptive Brand Safety: DSP To The Rescue
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ajay Sravanapudi, CEO at LucidMedia. Nearly every online marketer is concerned with transparency and brand safety. These seem to be the biggest roadblocks to brands embracing display. A […]
Tagged in: -
OPINION: Data-Driven ThinkingMaking Transparency Real
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Eric Porres, CMO at Lotame. There’s been a lot of talk lately about the need for data transparency. That makes sense: With the increasing value of data collected […]
Tagged in: -
OPINION: Data-Driven ThinkingThe Role Of Brands In Data
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Alan Pearlstein, CEO at Cross Pixel Media. It is easy to understand the role a brand can play in determining the value of media. Assuming all things are […]
Tagged in: -
OPINION: Data-Driven ThinkingWhy Third-Party Ad Servers Are Necessary In The Emerging DSP Market
George Allen is Senior Product Manager, Mediaplex, an advertising technology solutions company, and a division of ValueClick. The arrival of Demand Side Platforms (DSPs) may very well signal a better way to access exchange media inventory, but if you are thinking that means doing away with your third party ad server, keep reading. DSPs have […]
Tagged in: -
OPINION: Data-Driven ThinkingWhy Magic And Media Buying Are Not The Same Thing
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of XA.net, an online advertising company. Magic (illusion), the art of appearing to perform supernatural feats using sleight of hand or other methods. Building […]
Tagged in: -
Do I Like "Like"?
“Social Exchange” is a column focused on the evolving roles of social media in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. It was inevitable. Facebook announces a new platform and the emails start flooding in. “Do I like ‘Like?’” they asked. As Facebook continues to position social as […]
Tagged in: