Allison Schiff is the managing editor of AdExchanger, where she covers mobile, Facebook (sorry, Meta), measurement, privacy and the app economy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.
Facebook CFO David Wehner recently told investors that even if the economy falters, Facebook’s ability to measure advertising returns is its saving grace. Will the same hold true for small- to mid-sized marketers? AdExchanger called on several analysts and senior marketers to get their take. On the whole, they agreed SMBs will continue to buy […]
A data orchestration strategy isn’t the sort of thing you can just pull out of a hat – a fact that sports cap and apparel brand Lids knows firsthand. “For a long time, that was one of our biggest challenges as an omnichannel retailer: We had no centralized place for all of our customer information,” said […]
Nielsen and Comscore take a lot of heat for moving too slowly and failing to provide the sort of cross-channel measurement buyers and sellers say they crave. But cut ’em some slack, said Beth Rockwood, SVP of portfolio research at Turner. “Both Nielsen and Comscore have made good advances in the last year and they’re […]
Twitter’s got a new metric for Wall Street to chew on – monetizable daily active users (MDAU) – and something to hide: the fact that monthly active user growth is on the decline. Starting this quarter, Twitter will report the number of logged-in users it’s actually able to make money on rather than what CFO Ned Segal […]
Carving out a spot in the ever-crowded direct-to-consumer streaming market is an expensive proposition – and Disney is ready to spend. DTC is “a bet on the future of this business,” Disney CEO Bob Iger told investors on Tuesday, the equivalent of pouring money into building a theme park. “We are deploying capital so that the […]
Zeotap is launching a global identity graph to try and beat LiveRamp to the punch across the pond. On Tuesday, the Berlin-based mobile data platform announced the global rollout of Connect, an identity solution that deterministically links offline data to anonymized online identifiers based on exclusive relationships with telco operators in markets across Europe, India […]
Taptica will acquire RhythmOne for $176 million in an all-stock deal, the companies said Monday. The mobile ad tech firm also gets a matryoshka doll of assets along with RhythmOne, including assets from the latter’s previous acquisitions of YuMe, Burst Media and parts of RadiumOne. Taptica characterized the deal as a bid for connected televison […]
For many app publishers, the General Data Protection Regulation (GDPR) was an opportunity to examine each of their many SDK integrations and ask, “Does it spark joy?” The answer, in many cases, was no: It sparks the potential for data leakage and compliance headaches. In 2018, the number of unused SDKs – those that a publisher […]
Attention: Attorney General, State of California Re: California Consumer Privacy Act You’re killing us here. Thanks, The advertising industry The California Consumer Privacy Act (CCPA) is set to take effect in 2020 and the advertising community is desperate for some clarification. On Tuesday, a coalition of ad trade orgs sent a joint letter to the […]
Hulu viewers will soon start seeing ads when they hit pause on a show. Coca-Cola and Charmin are on tap to test the so-called pause ads, which allow advertisers to run static display ads on screen when viewers take a break. The ads, in development for most of 2018, will roll out with beta advertisers […]
Facebook is getting beaten up by a punishing news cycle – but, for its part, it’s beating the street. The stock surged more than 17% in after-hours trading on Wednesday. Revenue for the fourth quarter clocked in at $16.91 billion, a 30.4% year-over-year (YoY) increase. Nearly all of that – $16.64 billion – was thanks […]
Reddit is getting into the performance marketing game. On Wednesday, the self-described front page of the internet launched the ability for direct response advertisers to buy any of its inventory across desktop, mobile web and app on a cost-per-click (CPC) basis. Until now, advertisers could purchase ads on a CPM model – or cost per […]
Apple actually mentioned the word “advertising” on its earnings call. Although hardware isn’t going anywhere, Apple’s services business, which includes search ads in the App Store, is becoming increasingly meaningful to the company’s bottom line. “Services are scaling quickly,” Apple CFO Luca Maestri told investors on Tuesday. Although iPhone sales were weak during the holiday […]
Facebook’s plan to integrate the backend infrastructure of its messaging platforms isn’t sitting well with privacy advocates, security experts, European regulators or US lawmakers. Alarm bells are ringing all over the place. The Irish Data Protection Authority says it’s going to be “very closely scrutinizing” the situation, particularly where it might involve the sharing and […]
GDPR grievances are spreading like cumulus clouds across Europe. Next stop: Poland. On Monday, the Panoptykon Foundation, a digital rights watchdog in Poland, filed a complaint to the Polish Data Protection Authority (Urząd Ochrony Danych Osobowych or UODO), arguing that data used by Google and other ad tech vendors violates the General Data Protection Regulation […]
Adobe Marketing Cloud’s top executive, Brad Rencher, is leaving the company after nearly a decade. Rencher, who as EVP and GM Digital Experience set the vision and strategy for the software giant’s digital marketing platform initiatives, first joined Adobe in 2009 through the acquisition of Omniture, which later became Adobe Analytics, a key component of […]
Paris-based analytics platform Contentsquare said Monday that it’s raised a $60 million Series C just one year after announcing its $42 million Series B. The fresh round, led by French private equity firm Eurazeo, brings the company’s total funding to $120 million since 2016. This raise, like the last, is going toward research and development […]
Investors are well over their brief love affair with independent ad tech, but other categories –namely mar tech, customer data platforms (CDPs) and advanced TV technology – are now catching their eye. Why? In a word: growth. “Growth is still what commands exit premiums – growth is what people pay for,” said Deborah Farrington, founder and […]
After more than a year in beta, Facebook is letting advertisers use third-party vendors to manage brand safety on its platform. Facebook is putting a ring on its commitment to brand safety by adding a new badge for brand safety protection companies under its marketing partner program. DoubleVerify and OpenSlate are the first two verification […]
Cords are getting cut left and right, but TV still works … right? “We all know that TV does drive ROI, but there haven’t really been any proof points like there has been in digital,” said Donna Speciale, Turner’s president of advertising sales, at AdExchanger’s Industry Preview event in New York City on Wednesday. That’s […]
LinkedIn launched interest-based targeting through its self-serve ad platform on Wednesday after more than three months in beta. B2C marketers are accustomed to targeting prospects based on their interests – “fast food lovers,” “coffee drinkers,” “gym goers” – but there is less interest data available for B2B marketers, said Abhishek Shrivastava, LinkedIn’s director of product. “A […]
Google got dinged by France’s data protection watchdog on Monday for failing to properly collect user consent under the General Data Protection Regulation. It was only a scratch but the ruling could signal a rough road ahead for the industry’s consent framework. The 50 million euro fine levied by the CNIL (the Commission nationale de […]
MillerCoors doesn’t have the opportunity to collect much first-party data: Most of its sales come through independently-owned convenience and liquor stores or bars and restaurants. “It’s very difficult to identify or measure audiences because of the nature of how these businesses are run,” said Brad Feinberg, VP of media and consumer engagement at MillerCoors. “They’re […]
Does the world need yet another tech company to combat malvertising on the internet? “Well, do you still constantly see malvertising when you browse the internet?” said Seth Demsey, co-founder of Clean Creative, an anti-malware company started by a handful of security experts and Oath vets who exited before the name change. Touché. Based in […]
France’s data protection authority issued a 50 million euro fine against Google on Monday for failing to comply with the General Data Protection Regulation. Not only was Google found not to have the proper consents in place from its users to collect and process data for personalization and ad targeting, it may not even have […]
Attention, broadcasters, SVOD services and tech companies in the midst of launching a streaming subscription service (or thinking about it): Netflix doesn’t consider you to be competition. “We compete so broadly with all of these different providers that any one provider entering only makes a difference on the margin,” Netflix CEO Reed Hastings said Thursday […]
In less than two years, The Meet Group managed to diversify its revenue from a near total dependence on programmatic advertising to a healthy mix of ads, in-app purchases and subscriptions. “I’d say 90% of our revenue was ad-driven before we started to shift,” said Geoff Cook, CEO of The Meet Group, which owns a […]
Most B2B marketers – more than 60%, according to Dun & Bradstreet – spend on programmatic advertising. But when trying to connect their programmatic investment to actual leads generated down in the funnel, they hit a wall. To help them break through, Integrate, a mar tech and data orchestration platform for B2B marketers, is acquiring ListenLoop, a […]
The best-laid media plans of mice, men, buyers and sellers often go awry. On Tuesday, advertising data automation company PremiumMedia360 launched a solution that reduces revenue leakage, payment issues and general reconciliation-related agita for broadcast advertising buyers and sellers. Ad tech middlemen and agencies know the pain of slow payment. They place ads for their […]
Former AppLift CEO Tim Koschella is launching a company called Kayzen to help app marketers bring their programmatic ad buying in-house. Kayzen, which came out of stealth Tuesday after several months in beta, is powered by a bidder that Koschella purchased from AppLift through a management buyout last year. It positions itself as a self-serve […]
