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Articles By Staff
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Google's Secrecy About YouTube Rankles Investors; Study Claims Anonymous Users Are Easily Re-Identified
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here WhoTube? As Google prepares to report second quarter earnings Thursday, investors and analysts are fed up with the company’s secrecy around YouTube. The streaming hub, which generates an estimated $16 billion to $25 billion in annual revenue, would be a Fortune 500 business on […]
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OPINION: Data-Driven ThinkingTeam Optimization: Easing The Tension Between Data Science And Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katie Malone, director of data science research and development, at Civis Analytics. Seven years ago, I was hanging out at CERN, the European Organization for Nuclear Research, working as a graduate student researcher […]
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IPG’s Roth Bristles Over Questions About Acxiom; Xandr Finally Adds Video Partners To Community
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Asking About Acxiom IPG outperformed its peers in Q2 with organic revenue growth of 3% to $2.1 billion. While the group will continue to face headwinds from client losses through the rest of the year, it was able to offset losses in the […]
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OPINION: Data-Driven ThinkingEating Our Own Dog Food: The Role Of Marketing To Marketers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maja Milicevic, co-founder and principal at Sparrow Advisers. While most ad tech and mar tech companies will seem like a classic B2B technology marketing use case, it’s easy to underestimate the […]
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Another Global Brand Sunsets CMO Role; WaPo And Vox Compete On Ad Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Mo’ CMO Silvia Lagnado, McDonald’s global CMO since 2015, will leave the company in October, Ad Age reports. McDonald’s plans to scrap the global CMO role in favor of two marketing SVPs: Bob Rupczynski will oversee marketing tech and Colin Mitchell will focus […]
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The Myth Of The Media Star
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Belinda J. Smith, head of global marketing intelligence at Electronic Arts. I am increasingly running into a widely-held perception that the importance – and influence – of the media director is growing rapidly inside of brands. I’ve […]
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OPINION: On TV & VideoTo Conquer Instagram’s Explore Ads, Storytelling Must Outweigh Revenue
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Carly Carson, director of social at PMG. Instagram’s new addition of ads within its Explore section is yet another way the platform continues to expand inventory opportunities for brands and monetize highly valuable real […]
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Amazon Eyes Game Ads; Snapchat Shows Pay Off For One Publisher
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here Game On Amazon is making a big push into game advertising, if recent job postings spotted by Business Insider are any indication. “We’re looking for the right hands-on engineer to work on a disruptive advertising system set to revolutionize customer acquisition for gamers,” according […]
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OPINION: The Sell SiderBrand Safety Is Not Synonymous With Quality
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. I find brand safety one of the most baffling contradictions of our industry. It often represents the exact opposite situation in which any quality media […]
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OPINION: Data-Driven ThinkingThe Secret To Facebook’s $67 Billion Ad Machine
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kunal Gupta, CEO at Polar. Facebook’s ad revenue this year – expected to be $67 billion – will be more than every other ad tech platform combined, including Google’s network […]
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Browsers Still Vulnerable To Ad Fraud And Data Theft; AVOD Skates Around Verification
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Browser Bowsers Browsers remain vulnerable to ad fraud and data breaches. The Washington Post reports that some browser extensions piggyback on basic web tools like comparison shopping, hotel price-scraping and password storage to pass data on browsing histories and online shopping. The worst […]
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OPINION: Data-Driven ThinkingIs 5G On A Collision Course With Privacy?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kelly Anderson, vice president of data protection and privacy at Ericsson Emodo. Just as 5G is coming into view on the horizon, there’s a trainload of new privacy regulations and […]
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Amazon Faces EU Data Inquiry; Apple Will Fund Podcasts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ecom Advantage The EU’s top antitrust regulator, Margrethe Vestager, opened an investigation into whether Amazon unfairly collects or uses data to promote its own products at the expense of other retailers or manufacturers. “Ecommerce has boosted retail competition and brought more choice […]
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OPINION: The Sell SiderTo PMP, Or Not To PMP, That Is The Question
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jason Boshoff, chief operating officer at Bidtellect. If an advertiser’s primary objective is to hit a numeric KPI or a first- or third-party audience to achieve one, does it make sense to pay two to […]
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WashPo Rolls Out Cookie-Free Targeting Tool; Quibi Snags Original NBC News Content
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lightning Strikes The Washington Post introed a first-party data ad targeting tool called Zeus Insights that can work without third-party cookies and target across display, video and native ads, reports Digiday. Zeus, which can be used in both direct deals and programmatically, looks at […]
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The Legacy Of Millennial Media; Vungle Acquired By PE
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power Exits Successful ad tech exits can start a virtuous cycle of entrepreneurship. As AdExchanger previously reported, New York City ad tech exits have fostered a strong network of angel investors who support colleagues in new startups. The same is true for success stories […]
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OPINION: On TV & VideoWhat Agencies Get Wrong About Measuring TV Advertising
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. Savvy marketers operate across channels to reach current and potential customers. While search and social media – Facebook, in particular – are still the most popular, TV advertisers […]
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Brand Transparency 2.0: Moving Beyond The Buzzword
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Emily Ketchen, head of Americas marketing at HP. Despite criticism that it is just a marketing gimmick, brand transparency is more relevant and meaningful than ever. It is becoming fundamental to how companies engage with customers. By […]
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FTC Fines Facebook $5B; LinkedIn Expands Ad Features
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook Is Fine Looks like Facebook was prescient in setting aside billions in anticipation of a $3 billion to $5 billion FTC fine. The FTC reportedly approved a $5 billion fine against the social networking giant on Friday. If the fine is approved by […]
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Comic: Exit, Affluent Viewers
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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OPINION: The Sell SiderAre Unified Pricing Changes Good For Publishers Or Good For Google?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Stephanie Layser, vice president of advertising technology and operations at News Corp. On an overcast day in April at Google’s New York headquarters, the tech giant’s product managers presented their vision for the latest innovation […]
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OPINION: Data-Driven ThinkingShattering Ad Targeting’s Glass Ceiling
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachel Gantz, SVP, commercial, at Comscore. Time’s up. #MeToo. Equal pay. This is the world many of us proudly live in. Gender identity and norms have become more fluid and […]
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OpenAP Standardizes On Dataxu's DMP; Verizon Seeks Yahoo Finance Buyer
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s A ’xu Out There OpenAP, a TV audience measurement and targeting consortium backed by Fox, Viacom and NBCUniversal, selected dataxu as its go-to DMP and data match service. Read the release. Dataxu’s OneView DMP will let OpenAP members build audience segments. In using […]
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OPINION: Data-Driven ThinkingAgencies Must Become More Neutral To Thrive (And Even Survive)
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. Organizations are awash in data. They are creating more and more of their own data, and they are now starting to buy increasing amounts of external […]
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OPINION: On TV & VideoAdvanced TV Fragmentation Has Created A Cognitive Bias Problem, But There’s An Easy Solution
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Buying connected TV ad inventory is fragmented at best and complex at its worst. Channels we are familiar with from the corded TV days – TLC, HGTV, Bravo […]
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Elizabeth Warren Brings Ad Buying In-House; IBM's Red Hat Cloud Gamble
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In-House 2020 We hear a lot about marketers taking advertising in-house, but now politicians are doing it too. Sen. Elizabeth Warren has hired 300 staffers to produce TV and digital advertising and buy digital ads for her presidential primary campaign, Politico reports. Most candidates […]
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OPINION: Data-Driven ThinkingAs Privacy Regulations Tighten, There May Be An SDK-Based Solution For Ad Tech And RTB
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Crook, chief technology officer at Verve. The United Kingdom’s Information Commissioner’s Office (ICO) recently put the ad tech industry on notice that its real-time bidding (RTB) practices for handling consumer data […]
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GDPR Threatens RTB; MDC Launches Agency Network
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Illegitimate Interest? European regulators are circling real-time bidding companies, claiming the online ad framework violates GDPR by passing sensitive information through bid requests without explicit consent. Regulators in the United Kingdom and Ireland are investigating RTB, and Belgium, The Netherlands, Spain and Poland have […]
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AB InBev Buys BeerBods; Shopify's Explosive 2019
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Drinking Up Data AB InBev, the beer and beverage conglomerate, is making a big play for data and digital assets. ZX Ventures, AB’s investment vehicle for new markets and technology, just bought the UK-based subscription beer service BeerBods, FoodBev Media reports. And that came […]
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OPINION: Data-Driven ThinkingAs Antitrust Legislation Is Introduced, How Should We Calculate The Value Of Data?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ka Mo Lau, chief operating officer at Thunder Experience Cloud. Since the 1970s, a decade when the latest technology was the Atari game console and Commodore computer, the standard for […]