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AdExchanger
Articles By Staff
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Can Etsy Survive If China Wins Ecommerce?; Google’s Self-Reported Oopsies
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Etsy’s Unwinnable Hand Etsy, the handmade and vintage product marketplace, is in a bind. Chinese manufacturers of super-cheap plastic and clothes (namely, Temu and Shein) are hoovering up paid media shopping traffic across the major online funnels (namely, Meta, Google and Apple). So it’s […]
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Hidden Agency Fees Could Backfire; The Hulu Stalemate Continues
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Programmatic Standoff Agencies sing the praises of open marketplace bidding. But clients aren’t listening. Neither company stakeholders nor advertiser clients are fully convinced that bidding on the open marketplace is effective enough to justify all the expenses, Digiday reports. Transparency – rather, the […]
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Best Buy Bounces Back With Ads; Agencies Are Wary Of TikTok’s AI Ad Products
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Best Buy’s Best Bet Sales at Best Buy were down more than 6% from last year in Q2, as consumers cut back on discretionary purchases, especially electronics and home appliances. Best Buy’s shares jumped more than 10% on the news. Wait, what? Although sales […]
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Can We SKAN Ahead Real Quick?; Google Has It Out For Agencies
In today’s newsletter: Why Apple’s SKAdNetwork 4.0 is a bust; advertisers are irked by Google’s optimization-driven demand for different creative formats; The Trade Desk releases a baffling list of top 100 publishers.
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Will The Trade Desk Become An Ad Net?; And Can Netflix Become An Ad Net?
In today’s newsletter: Publishers fear they’ll be excluded from The Trade Desk’s “premium internet”; buyers weigh in on Netflix’s plans to offer an ad server; and PayPal launches an ad network and data brokerage.
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The Devastation Of DTC; Why IP Owners No Longer Want To Be Streamers
In today’s newsletter: Ampla suspends loans to DTC brands, putting their ad budgets at risk; why Sony is investing in IP rather than a streaming platform; and Netflix will move on from Microsoft in favor of in-house ad tech by 2025.
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Walmart’s Great Store Of Value; It Took Awhile, But Snap May Be Back
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart’s Writing On The Walls Targeting in aisle three? Beyond selling access to its online ad supply, Walmart is now offering advertisers a way to reach customers while they’re roving physical store aisles, The Economist reports. Theoretically, an advertiser has the best chance of […]
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Talk About New-Age TV; Google Is Taking It To The Max
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Demolishing Demos TV networks are used to making big advertising pitches about their role in the zeitgeist and their reach among younger audiences. They have splashy celebs, and they’re the ones who know the youngs. Or knew the youngs, rather. In the upfronts this […]
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How Advertisers Might Handle Over-Attribution; Political Ads Still Hinge On Linear
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Attribution vs. Contribution Ad platform over-attribution is boiling over right now for frustrated marketers. Walled garden platforms aren’t new, but server-side data plugins by Google and Meta, plus the explosion of retail media walled gardens, mean brands might see a dozen platforms claim full […]
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Amazon Ups Its ID And Ratings Game; Throw The Audiobook At Them
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Signaling Change Amazon has a new ad measurement product for publishers. Signal IQ, as it’s called, is designed to help sites measure the impact of alternative IDs on campaign performance, including for streaming media, Ad Age reports. The idea is to make it easier […]
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Can Google Wriggle Out Of A Jury Trial?; Ads Are Saving Walmart’s Margins
In today’s newsletter: Google tries to buy its way out of a jury trial in the DOJ’s antitrust case against its ads business; Walmart sees some of its best margins on ad sales; and TikTok tests 60-minute videos.
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TikTok’s Tricky Suitors; The New Age Of Upfronts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clock’s Ticking TikTok has a legit ads biz, cultural heft and more than 1 billion monthly active users – including 150 million in the US. But within a year, ByteDance, TikTok’s Chinese owner, must divest the app or face banishment from US app stores and […]
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TripleLift Extends The Amazon RMN; Do Media Brands Ever Die?
In today’s newsletter: How the Amazon-TripleLift deal illustrates retail media’s need for standardization; legacy publishing brands persist as investors extract value from their name recognition; and mortgage lenders get caught sharing data with Meta.
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GSE, The Three-Letter Acronym To Rule Them All; The Insta Horrors Continue
In today’s newsletter: Google’s generative search experience launches in the US; kid-focused brands worry Instagram is serving their ads to predators; Fox hypes clean rooms and shoppable TV at the upfronts.
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Creatives Chase Their Cut; Brand Safety Backfires For Verifiers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hidden Talent Hollywood creatives are being crushed by studios. They suffered a blow during the writers’ and actors’ strikes last year and they’re about to lose out again due to new performance-based payment policies proposed by streamers. Once upon a time, writers, actors and […]
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Life, Or Something Like It; Buyers Bet On Upfront Week
In today’s newsletter: Companies looking to sell data target the US market; which media companies to bet on at TV upfronts; and generative AI data licensing is the new publisher revenue stream.
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Smart TV Makers Try Alt IDs; Podcast Ad Revenue Slumps
Smart TV makers are starting to adopt The Trade Desk’s UID 2.0. Plus: Podcast advertising revenue growth slows down.
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Will Congress Pass Kids Privacy Laws This Week?; Stop Demonizing Paid Traffic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bill Rush Congress is scrambling to pass new children’s online privacy laws by Friday. The IAB and other organizations are voicing their opposition. Since late last week, senators have proposed three bills as amendments to the unrelated Federal Aviation Administration (FAA) Reauthorization Act, a […]
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User Agents Or Double Agents?; Agencies, The Agents Of Arbitrage
In today’s newsletter: The “user agent” concept is dead; principal-based buying is just arbitrage by another name; and a deep dive into BuzzFeed’s doomed acquisition of Complex.
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Why CMOs Keep Turning To Meta; A Ruling In The Google Search Antitrust Case Inches Ever Closer
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Excuses, Excuses Performance marketers blame two scapegoats for recent downturns in their sales or ROAS. The first is Temu, which has been pouring money into Google and Meta like it’s going out of style. The second excuse is that the Meta ad platform is […]
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Ad Blocking, Don’t Call It A Comeback; Reddit’s Reliance On Its Top 10
In today’s newsletter: Ad blocking is getting integrated into web browsers; why Reddit needs to diversify its advertiser base; and how big media’s affiliate marketing tactics crowd specialist publishers out of search.
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Searching For The End; One Ad Spend Bubble Has Nearly Popped
In today’s newsletter: Closing arguments begin in the DOJ vs. Google Search antitrust trial; the sports betting ad bubble might be set to burst; and Etsy struggles to stand out among ecommerce competitors in audience scale and marketing spend.
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And The News Gets Nothing; Build It Blox By Blox
In today’s newsletter: Online news revenue is being throttled around the web; Roblox is on a mission to build a $1 billion ad business; and TikTok is circumventing the Apple App Store’s 30% fee by directing users off iOS to purchase TikTok coins.
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TTD Is All Systems Ro’; Insta Takes Another TikTok Tactic
In today’s newsletter: Roku and The Trade Desk expand their partnership; Instagram changes its content recommendation system; and the European Commission investigates Meta for potential Digital Services Act violations.
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The CMA Updates Its Privacy Sandbox Concerns; The FCC Is In On The Action
In today’s newsletter: The CMA still has a bone to pick with the Chrome Privacy Sandbox; the FCC fines mobile carriers for selling customer location data to data brokers; and the Financial Times is the latest publisher to strike a licensing deal with an AI company.
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What The CMA Has To Say About The Privacy Sandbox; The Cookie’s Loss Is MMM’s Gain
In today’s newsletter: The CMA outlines plans to fix competitive concerns in Google’s Privacy Sandbox; media mix modeling’s comeback continues; Snap’s Q1 earnings illustrate its attribution-driven turnaround.
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Friends Lose In The Sandbox; The New Retail Supply Chain
In today’s newsletter: Google’s cookie deprecation delay hurts Chrome Privacy Sandbox supporters; mall chains go for broke with their DTC efforts; Warner Bros. Discovery launches a first-party data product.
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Is This TikTok Ban, Like, Happening?; DTC Darlings Lose Their Retail Darling
In today’s newsletter: President Joe Biden signs the TikTok ban into law; upscale grocery and convenience store chain Foxtrot closes down; and IPG has a rough Q1.
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The Fin Tech Ad Tech Boom; Temu Tops Meta’s Charts (But At What Cost?)
In today’s newsletter: Another fin tech platform joins the ad tech fray; Temu’s runaway spending may be driving up Meta ad prices; and company emails reveal the power struggle between Google Ads and Google Search.
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The Pros And Pitfalls Of AI; Dating App Data Is A No-Go
In today’s newsletter: Google’s new generative AI image tool within its campaign planning product has some major limitations; Grindr faces a class-action claim over its data-sharing practices; and Snap snaps up political ads.