Agencies

“Ad Agents” is a column written by the agency-side of the digital media community. Adam Cahill is SVP, Director of Digital Media at Hill Holliday, a full-service communications agency. Ad exchanges were undoubtedly the digital world’s Rookie of the Year in 2009, but in terms of buzz, the industry has moved on (it’s all “mobile, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google May Expose AdSense Rev Share Schwaaaa??? From Davos, Switzerland, Jeff Jarvis reports for The Business Insider on Eric Schmidt’s and other Google execs’ meeting with reporters where a Google rep told Jarvis, “They would consider giving more transparency about revenue splits in Adsense.” […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The “I”s Have It Jules Polenetsky of the Future Of Privacy Forum is hoping that a new “i” image will be the indicator light for consumers telling them that they’re seeing an online ad due to behavioral, cookie-based targeting. Stephanie Clifford covers the story […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Reports Q4 ’09 Yahoo! reported its Q4 earnings for 2009 and the big news is “CEO Carol Bartz noting that the company would disable its irksome ‘hover interaction’ on the homepage,” according to Kara Swisher of All Things D. The Associated Press reports […]

Online targeting data provider, eXelate, and Invite Media, a demand-side platform, announced an agreement in which “Invite Media customers gain both seamless access to eXelate data across multiple media exchanges including Right Media, Google DoubleClick’s Ad Exchange, AdBrite, AppNexus, AdMeld, PubMatic and others, as well as dynamic insight reporting indicating the audience characteristics that are […]

Another independent digital agency has been gobbled. The Wall Street Journal’s Suzanne Vranica reported last night that top-5 holding company, Dentsu, was in the final stages of acquiring Innovation Interactive which owns 360i, Search Ignite and Netmining (AdExchanger.com Q&A). According to Vranica, “The deal under discussion is valued at roughly $200 million… In 2009, Innovation’s […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blodget, Calacanis Take On ComScore Henry Blodget and Jason Calacanis are on a war path! In a diatribe he published in his newsletter and then personal blog, entrepreneur Jason Calacanis is calling for a boycott of ComScore saying the audience measurement firm is a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Reports Q4 And Talks Display Google reported its q4 2009 earnings after the market closed yesterday and though the company made an impressive profit, it wasn’t as much as some expected. Paul Kedrosky posts JP Morgan’s thoughts on the results on his blog […]

The demand-side platform (DSP) leaderboard just added another competitor as LucidMedia says publicly for the first time that it, too, has a DSP solution – in fact, they’ve had it for over a year now according to the company. With more details on the way in the coming weeks, LucidMedia CEO Ajay Sravanapudi discussed demand-side […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Exec To Oversee Cadreon AdWeek’s Brian Morrisey covers the hiring of Matt Freeman by IPG’s Mediabrands unit. Freeman will “serve as CEO of Mediabrands Ventures, a new unit built to oversee 16 digital specialist marketing companies in the Mediabrands portfolio, including search firm […]

TRAFFIQ and Datran Media announced a partnership today that will integrate Datran’s audience measurement platform – Aperture – into TRAFFIQ’s media platform. Read the release. TRAFFIQ CEO Mark Kahn spoke with AdExchanger.com about the industry and the announcement. AdExchanger.com: What are some of the pain points of audience buying today? MK: There are three fundamental […]

Ad-Juster announced a deal with software solutions provider Solbright which will allow Solbright clients “to automatically access third party delivery data from Ad-Juster for billing reconciliation and discrepancy management.” Read the release. AdExchanger.com caught up with Ad-Juster CEO Mike Lewis to discuss his company’s positioning and the marketplace. AdExchanger.com: What types of companies are buying […]

Pubmatic has released its latest Ad Price Index focusing on “premium publishers.” According to the report, CPM pricing has been moving up. Read the release. And, download the report (PDF). AdExchanger.com spoke to PubMatic’s CEO Rajeev Goel about the report. AdExchanger.com: In your estimation, what’s the biggest “a ha!” in the report? RG: The most […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adchemy Opens Kimono Private companies are “opening the kimono.” Following the lead of VideoEgg and Bizo, demand-side platform, Adchemy has provided some insight on its recent revenues and client momentum in a press release. The company said “that in 2009 it grew its revenue […]

“Ad Agents” is a column written by the agency-side of the digital media community. Martin Kelly is co-Founder and Managing Partner of UK-based agency, Infectious Media Ltd. One of the most exciting changes that the exchange era has promised for the industry is data liquidity.  This is a concept that was brought to me in […]

“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Pascal Bensoussan, VP of Products at Aggregate Knowledge, a buy-side optimization platform. Over the last two years, ad exchanges have brought an unprecedented level of targeting and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Old People Like Display Recent research by the Yahoo Labs team suggests that, sure, display positively affects purchase – but wait! There’s more… According to the San Francisco Chronicle, “The research found an approximately 5 percent increase in spending among those who had seen […]

The former CEO of WPP Group’s Mindshare and President of Publicis Groupe/Starcom MediaVest Group’s StarLink, Scott Neslund, has been named CEO of Red Bricks Media, a search and performance marketing agency.   Read the release. The allure of digital continues to draw top executives as Neslund’s appointment echoes last week’s announcement that GroupM’s new CEO would […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Data-Driven U.S. Gov’t At the Consumer Electronics Show last week, FCC Chairman Julius Genachowski said during an interview that among his priorities is “transforming the FCC into a data-driven ’21st century agency.’” Read about it on the LA Times Tech blog. In spite […]

“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Zach Coelius, CEO of Triggit, an online advertising technology company. It would be hard not to notice that display media buying is changing dramatically. Interesting new companies are popping […]

“Social Exchange” is a new column focused on the evolving roles of social media in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. As we head into 2010, privacy and brand safety will continue to remain at the forefront of marketer and consumer concerns. With these issues in mind, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Norman Becomes GroupM CEO The quotable Rob Norman, digital chief of the biggest media buying agency on the planet, GroupM, has become even chief-ier with his elevation to the CEO role at WPP’s GroupM according to Michael Bush of AdAge. Norman takes over for […]

Invite Media announced today that it has formally opened a London office led by former Right Media employee (they’re everywhere!), Paul Turner, as it looks to expand in the UK and Europe. Read the release. AdExchanger.com caught up with Invite Media COO Nat Turner about the announcement and its implications. AdExchanger.com: What factors went into choosing […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Forbes On Rubicon Project Consortium According to a January article in Forbes, “In just two months EVP J.T. Batson has convinced 30 of the Web’s larger digital publishers to form a digital consortium where they’ll aim to sell online advertising at rates 60% to […]

UK’s Telegraph is reporting that traditional media agency Aegis is being forced to reveal discounts for TV and newspaper ads it bought on behalf of yogurt company Danone in Germany. And you thought they only ate schnitzel in Germany. So why should you care? Well, if you’re anybody except a vendor caught in a negotiation […]

What’s 369 pages long and contains everything you need to know about the evolving world of digital media optimization? That’s right! It’s the AdExchanger.com 2009 Year-End Report containing every Q&A from 2009. You have two flavors of downloads from which to choose. You can: Download All Q&As (PDF, 5.0 MB) Or, download your favorite parts: […]

“the executioner” opinion expressed below is written by Karin Blake, Senior Lead of Platform Management, Ad Exchanges, at Razorfish. Ten Predictions for 2010 200% growth in the DSP market. 25% failure in the DSP market. Online publishers take an offensive position in how/where their inventory is sold. Real-time creative optimization becomes and integration solution for […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Agency Sign O’ The Times GM has finalized its agency dance partners (for now) and for the first time in nearly 100 years, Chevy campaign duties will be split by perennial GM agency service provider, IPG’s Campbell-Ewald, and newcomer Publicis. There are no favorites […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Efficiency Kills From his company’s blog, Lotame’s Dan Reich references a recent manifesto/post by the IAB’s Randall Rothenberg who said, “technology succeeds in driving the cost of reaching the perfect audience down to zero.” Reich identifies a growing phenomena in the new demand-side platform […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Partners Swarm ScanScout In a release, video ad network ScanScout said its partnering with a gaggle of “premium” brands including Warner Brothers, Warner Music and Marvel Comics to provide its video ad network services. Read the release. On Beet.tv, CEO Bill Day talks “engagement” […]