Video syndication firm News Distribution Network (NDN) has migrated to Google’s DoubleClick for Publishers (DFP) ad server and will offer some video inventory through the DoubleClick Ad Exchange. The deal is noteworthy because it suggests Google is making some progress in diversifying its video supply beyond YouTube. Google, through a spokesperson, declined to comment specifically […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Audiences Facebook is expanding its Custom Audiences service to include retargeting off a pixel for both desktop and mobile apps. The company had previously been testing this feature, which is now live for all advertisers and it can be accessed through Power Editor, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV Eats Display Nielsen repurposes its Q1-Q3 2013 data released last week, and notes that global online display ad spend grew nearly 33% year over year in that time period. But according to the Nielsen blog, “Despite the rapid growth of [online display] ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Rides According to TechCrunch, Google successfully filed a patent giving advertisers the ability to arrange free or discounted transportation to potential customers. Using an algorithm, Google would determine whether it made sense for the advertiser to offer the transportation to a potential consumer. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Email In Retargeting Self-serve retargeting platform AdRoll has made its second acquisition, this time scooping up email retention service Userfox. The acquisition gives advertisers the ability to collect and use email lists and mobile IDs. The companies did not disclose how much the […]
Facebook has added another weapon in its mobile ad quiver, announcing Wednesday in a blog post that it is testing a mobile ad network with a group of advertisers and publishers that uses Facebook’s targeting capabilities to place ads in third-party apps. Brad Smallwood, VP of measurements and insights, declined to provide additional information about […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rising Social CRM Social CRM startup Intercom has raised $23 million, according to TechCrunch, as CRM evolves into a one-to-one marketing opportunity. “CRM companies haven’t innovated in over ten years. Many of them are just ticketing systems. But what’s happening is that customer service […]
Hundreds of advertising industry professionals braved the cold, snowy weather of New York City on January 21 and 22, 2014 for AdExchanger’s first Industry Preview conference at The Times Center. The two day show featured some of the biggest names in publishing,marketing and advertising technology. Among the biggest themes: programmatic, mobile and cross-device targeting. Here […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdSense Direct Google rolled out Tuesday an AdSense feature allowing publishers to manage ads sold through direct channels. In a blog post by AdSense Product Manager Matt Goodridge, Google explained the process: Publishers working directly with advertisers (regardless of whether those advertisers use AdWords) […]
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Latham, founder and CEO at Encore Media Metrics. While exchange-traded media is praised for bringing ease and efficiency to the display ad market, a deeper dive reveals numerous factors […]
