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»DFA

How Squarespace Got Into Podcast Advertising And Why It Stuck

Whether you’re an avid or periodic podcast listener, you’ve likely encountered an advertisement for Squarespace. The website creation platform’s ubiquity on the podcasting circuit came through a combination of luck and design, beginning with audio advertising experiments five years ago. The marketing team at the time was small, between 15 and 20, some of whom... Continue reading »
by Liz Rowley // July 2nd, 2015 //
»
Google Diversifies Programmatic Video Supply In Deal With NDN

Video syndication firm News Distribution Network (NDN) has migrated to Google’s DoubleClick for Publishers (DFP) ad server and will offer some video inventory through the DoubleClick Ad Exchange. The deal is noteworthy because it suggests Google is making some progress in diversifying its video supply beyond YouTube. Google, through a spokesperson, declined to comment specifically... Continue reading »
by Ryan Joe // January 29th, 2014 //
»
Google Lays Down Ad Verification Gauntlet; PM Nelson Discusses Roll-Out

For several years, companies such as DoubleVerify, Adsafe Media and AdXpose (now part of comScore) have been verifying that buy-side, display ad commitments are being met on the sell-side. Over time, the sell-side has become a partner to these companies to a degree, too. Initially, Google appeared to take the stance that ad verification capabilities... Continue reading »
by John Ebbert // October 10th, 2012 //
»
 

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