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»mobile ad targeting

Cidewalk Hooks Up With Yahoo Small Business To Reach More Mom-And-Pops

When it comes to ad spend, Cidewalk is more interested in Main Street than multinational brands. The app-based service, which was spun off Wednesday into a separate business unit from its parent company, mobile ad network Chitika, allows SMBs to create and target local ads across roughly 10,000 well-known apps, including MLB, The Weather Channel,... Continue reading »
by Allison Schiff // March 18th, 2015 //
»
Go Local Or Go Home: Meredith Corporation Gets Serious About Location

Mobile isn’t desktop. That might seem like an obvious statement – but just because something’s obvious, doesn’t mean it’s being put into practice. “Some people don’t get it, and for a time, that was us,” said Michael Cukyne, SVP of digital media at Meredith Corporation, where he and his team focus on broadcast stations in local... Continue reading »
by Allison Schiff // January 6th, 2015 //
»
Facebook And Twitter Look To Boost Mobile Ads

Facebook has added another weapon in its mobile ad quiver, announcing Wednesday in a blog post that it is testing a mobile ad network with a group of advertisers and publishers that uses Facebook’s targeting capabilities to place ads in third-party apps. Brad Smallwood, VP of measurements and insights, declined to provide additional information about... Continue reading »
by Judith Aquino // January 23rd, 2014 //
»
US Sen. Schumer Seeks Retailer Disclosures For Location Tracking

As online retailers face increasing pressure to inform consumers when their Web activities are being tracked, US Sen. Charles Schumer wants brick-and-mortar stores to do the same. Earlier this week, Schumer, D-NY, unveiled a code of conduct that would require retailers that collect consumers’ mobile data to post in-store signs letting shoppers know they are being... Continue reading »
by Judith Aquino // October 25th, 2013 //
»

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