• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS
  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»mobile ad targeting

Cidewalk Hooks Up With Yahoo Small Business To Reach More Mom-And-Pops

When it comes to ad spend, Cidewalk is more interested in Main Street than multinational brands. The app-based service, which was spun off Wednesday into a separate business unit from its parent company, mobile ad network Chitika, allows SMBs to create and target local ads across roughly 10,000 well-known apps, including MLB, The Weather Channel,... Continue reading »

by Allison Schiff // March 18th, 2015 //
»
Go Local Or Go Home: Meredith Corporation Gets Serious About Location

Mobile isn’t desktop. That might seem like an obvious statement – but just because something’s obvious, doesn’t mean it’s being put into practice. “Some people don’t get it, and for a time, that was us,” said Michael Cukyne, SVP of digital media at Meredith Corporation, where he and his team focus on broadcast stations in local... Continue reading »

by Allison Schiff // January 6th, 2015 //
»
Facebook And Twitter Look To Boost Mobile Ads

Facebook has added another weapon in its mobile ad quiver, announcing Wednesday in a blog post that it is testing a mobile ad network with a group of advertisers and publishers that uses Facebook’s targeting capabilities to place ads in third-party apps. Brad Smallwood, VP of measurements and insights, declined to provide additional information about... Continue reading »

by Judith Aquino // January 23rd, 2014 //
»
US Sen. Schumer Seeks Retailer Disclosures For Location Tracking

As online retailers face increasing pressure to inform consumers when their Web activities are being tracked, US Sen. Charles Schumer wants brick-and-mortar stores to do the same. Earlier this week, Schumer, D-NY, unveiled a code of conduct that would require retailers that collect consumers’ mobile data to post in-store signs letting shoppers know they are being... Continue reading »

by Judith Aquino // October 25th, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • The Trade Desk Seeks PRAM’s Blessing On Unified ID 2.0
  • The Two Approaches To Identity, And What They Mean For Pubs
  • Verizon Media Wins Microsoft Display SSP Business From AppNexus
  • Purple Mattress: ‘Views Don’t Mean Much If People Don’t Take Action’
  • Industry Preview: LiveRamp CEO Scott Howe On The Great Identity Shakeup Of 2021
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved