Yahoo will indeed acquire BrightRoll, a video ad network turned platform company, as TechCrunch first reported in October. (See the release). The transaction, priced at $640 million, fires up Yahoo’s ad tech strategy after a dry spell when the company’s M&A was focused primarily on consumer-facing mobile platforms. It also provides a partial answer to those wondering […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Higher Standard For ‘In View’ Unilever wants to upwardly define the viewable impression. Ad Age reports that the CPG giant — along with Mindshare/GroupM — are insisting that an ad be 100% in-view before it is counted. That’s tougher than the industrywide Making Measurement […]
MyBuys creates “recommended for you” modules on retail sites, but then it goes a step further: It buys display ads based on a user’s behavior or viewed products and sends triggered emails enticing customers to complete abandoned buys. MyBuys’ expansion into paid media—display advertising—is now its fastest-growing line of business. While it first got into managed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Missing Pieces Speaking to The Drum at the Web Summit in Dublin late last week, Google Global CMO Lorraine Twohill said the company wants to spend 60% of its digital marketing budget programmatically. “There’s things in programmatic that aren’t quite there yet,” Twohill said. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Havas Pushes ‘Integration’ Havas reported 6% organic growth on Thursday, with revenues hitting $555 million for 2014’s third quarter. CEO Yannick Bolloré was hesitant to touch on rival Publicis’ recent acquisition of tech-focused agency Sapient, but told analysts on the call, “We are pursuing […]
Kik, a messaging app geared toward millennials , is diving deeper into native advertising with a feature, released Thursday, dubbed Keywords. The app, which originated in 2009 and has about 150 million users, first brought brands into the fold in August, with the launch of Promoted Chats. “The concept with Promoted Chats was to give […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IPG For Sale? The Wall Street Journal has learned that Elliott Management, an activist hedge fund, is pushing for board seats at Interpublic Group (IPG). Elliott owns a 6.7% stake in the advertising holding company and purportedly wants IPG to sell soon. Investors had […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Business Is Booming Advertising technology is a standalone industry, and it’s growing. ABI Research projects that independent ad tech is on a $6 billion run rate for the year and it has shown 52% annual growth since 2011. “The moral may be similar to […]
Last year, Livingly Media’s entertainment site Zimbio attracted 1 million Facebook referrals a month. So far this year, it’s 20 million referrals a month. “Facebook’s recent changes have been very beneficial for us,” said CEO Tony Mamone. He co-founded Zimbio Inc. (now Livingly Media) in 2006, and launched StyleBistro in 2010. In 2012, the company […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Fraud Concerns Swell Fraudsters see a potentially lucrative opportunity as mobile ad budgets grow. The cookie-less environment and separate standards create vulnerabilities in the channel, DigitasLBi CIO Adam Shlachter told Adweek. But with lower ad rates for mobile than for desktop, some industry […]
