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»mobile native

Native Programmatic’s Awkward, Growth-Spurt Years

Casie Attardi will speak at AdExchanger's PROGRAMMATIC I/O Conference in New York on October 26. Native inventory became a significant part of the digital marketing mix before industry stakeholders had the time to develop a sense of comfort and familiarity with native advertising. “Native, especially for in-app programmatic, evolved over a very short period of time,” said... Continue reading »
by James Hercher // October 11th, 2016 //
»
PubNative Takes The Wraps Off A Native Mediation Tool Aimed At Devs

App publisher Betternet is eschewing banners in favor of native because the results are better and the experience is less annoying for the user – but getting enough quality demand can be a challenge. “This year I observed that the fill rate for most of the ad networks we work with is sometimes even less... Continue reading »
by Allison Schiff // June 30th, 2016 //
»
Yahoo's Ad Chief Oversees Transition From Publisher To Platform

Yahoo hopes to entice the mobile dev community with a suite of tools around app monetization, ad buying and search served through the Flurry SDK. The man leading that charge is Prashant Fuloria, Yahoo’s SVP of advertising products, who came on board after Yahoo’s July acquisition of Flurry, where he spent two years as chief of... Continue reading »
by Allison Schiff // February 20th, 2015 //
»
Yahoo Gemini: What It Is, What It Isn’t (Where It’s Going?)

When Yahoo eyes the future, it sees the words “premium mobile media company” appended to its name in lights. That’s been the hope since Marissa Mayer became CEO in 2012. Recent acquisitions of video DSP BrightRoll and app analytics company Flurry speak to Yahoo’s plans and Mayer herself articulated those plans at the Goldman Sachs tech conference in... Continue reading »
by Allison Schiff // February 18th, 2015 //
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Kik Updates Promoted Chats With Keywords For Nuanced Native Content

Kik, a messaging app geared toward millennials , is diving deeper into native advertising with a feature, released Thursday, dubbed Keywords. The app, which originated in 2009 and has about 150 million users, first brought brands into the fold in August, with the launch of Promoted Chats. “The concept with Promoted Chats was to give... Continue reading »
by Liz Rowley // November 6th, 2014 //
»
Men’s Health Selling Native Ads Direct With Sharethrough

Men’s Health is selling mobile native advertising campaigns directly to advertisers using Sharethrough. The move is part of an expansion in Sharethrough’s business from an in-feed native ad exchange to a facilitator of native deals sold directly via SFP (Sharethrough for Publishers). As of today, all publishers will be able to sell native directly through... Continue reading »
by Sarah Sluis // September 8th, 2014 //
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