Reddit Reports A 75% Boost In Q1 Ad Revenue As It Reaches For 100 Million Daily US Users
Generative AI has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included.
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Google Touts Its AI Ad Tech Adoption And New AI Max Features
Google announced new features and ad types for AI Max, its AI-based bidding product for search and shopping or sponsored product ads. The company also touted “hundreds of thousands” of advertisers using AI Max.
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Meta’s Ad Machine Is Purring, So Why Did Its Stock Drop?
Meta’s Q1 call sounded like an AI and hardware pitch, but under the hood it was still about one thing: investing in AI to squeeze more money out of its ads business.
Alphabet Exceeds $100 Billion In Q1 And Its Profits Almost Doubled
Alphabet earned $109.9 billion in Q1 this year, up from $90.2 billion a year ago. And that’s not even the truly gobsmacking number.
Rakuten And Impact.com Forge A New Alliance That Resets The Affiliate Industry
The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together.
AdMarketplace Is Piloting Performance Ads In AI Chat
As AI chat starts to double as a shopping channel, the race is on to build an ad model that doesn’t undermine user trust.
Does The New Federal Data Privacy Bill Have A Snowball’s Chance Of Passing?
Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi.
ChatGPT Ads Have Begun Showing Up For Logged-Out Users
Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads.
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AdExchanger Talks
Amazon is gearing up for its third-ever upfront event next month in New York City – and programmatic is at the center of its pitch. “We’re encouraging brands and agencies to consolidate into the Amazon DSP to drive better outcomes,” says Sarah Iooss, head of agency partnerships at Amazon Ads.
The Big Story
Programmatic tensions peaked last fall as LinkedIn flame wars erupted over transaction IDs. OMD Worldwide Chief Media Officer Ben Hovaness now leads a new group aimed at fostering dialogue and reducing conflict in the space.