“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. As innovative as the invention of the automobile was on its own, cars didn’t become commonplace until the assembly line and nationwide […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chopping Block Sell-side consolidation is real. Take Turner Broadcasting, which spent the past year whittling its SSP, ad exchange and ad network vendors from 30 to six. Its tech consolidation wasn’t about reducing vendor fees. Rather, it’s improved data and ad campaign integration across […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tobin Ireland, co-founder and CEO at Smartpipe. When it comes to adding agencies to their portfolios, the major media groups are certainly not afraid to spend big. There were 398 […]
Responsible data collection is possible – and it’s good for businesses and consumers alike, says Will Carty, the Network Advertising Initiative’s newly appointed VP of public policy. “The benefit to businesses is not in conflict with the benefit to consumers – in fact, they’re actually completely aligned,” said Carty, who joined the industry group after five years […]
Unlike at a traditional agency, which typically services the brand marketer, IBM Interactive Experience (iX) has a direct inroad to CEOs. Clients undergoing massive transformation will often hire IBM to rethink commerce or marketing – and those conversations trickle down to IMB iX to put into practice, said Robert Schwartz, global head of agency services […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Mark Grether, CEO at Sizmek. We’ve all heard the saying, “Every company is becoming a tech company,” but it seems we’re moving past that notion, with every company now becoming a media company. It’s […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Welcome Shopper Marketing Dollars Amazon is letting brands enhance their product pages with widescreen videos and interactive displays, Ad Age reports. The new feature, called Premium Pages, costs $500,000 per year, per brand, and allows marketers to take advantage of a full-screen video experience […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. As big brands seeking younger audiences move TV budgets online, some have been put off by digital’s triple threat: brand safety, viewability and fraud. Hulu is there for them. Hulu basically offers the benefits of TV in a digital buy, according to Doug Fleming, Hulu’s […]
If lawmakers have anything to do with it, political ads on Facebook, Google, Twitter and other online platforms may soon be subject to the same disclosure requirements as traditional political advertising. Senators introduced a bipartisan bill on Thursday to do just that, prompted by revelations of Russian meddling before and during the 2016 US presidential […]
