Home The Big Story The Human Cannes

The Human Cannes

SHARE:
The Big Story: Cannes Lions 2025

With its sunny skies and vacation-y atmosphere, the Cannes Lions is a place of optimism, where the industry sees its woes through rose-colored glasses.

Which means the uncertain global economic climate and the political landscape back in les États-Unis haven’t been emphasized. But discussions about AI – which is disrupting ad agencies, ad tech and consumer behavior – are at the forefront.

While generative AI dominated conversations in 2024, agentic AI is the topic of 2025.

Our editorial team gathered at our Hôtel Martinez recording studio inside Nielsen’s space on Wednesday morning to discuss how AI showed up in our conversations during the week.

AdExchanger community lead and AdMonsters content director Lynne d Johnson makes her first podcast appearance alongside our managing editor, Allison Schiff.

We discuss how the industry is forming a consensus on some areas of AI, while many more questions about process, equity, job structure and the future of creativity remain unanswered.

Must Read

Nielsen and Roku Renew Their Vows By Sharing Even More Data With Each Other

Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies announced on Monday,

Lionsgate Enters The Ads Biz With An Exclusive Ad Server

The film and TV studio Lionsgate has chosen Comcast’s FreeWheel as its exclusive ad server to help manage and sell the growing volume of ad inventory Lionsgate creates with new FAST channels.

Layoffs

The Trade Desk Lays Off Staff One Year After Its Last Major Reorg

The Trade Desk is cutting its workforce. A company spokesperson confirmed the news with AdExchanger. The layoffs affect less than 1% of the company.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

A Co-Founder Of DraftKings Wants To Help Creators Monetize Content

One of the DraftKings founders now leads HardScope, parent of FaZe Clan, aiming to bring FaZe’s content and distribution magic to creators beyond gaming.

APIs Have Had Their Moment, But MCPs Reign Supreme In The Agentic Era

On Tuesday, Infillion launched fully agentic media execution platform built on MCP, marking a shift from the programmatic to the agentic era.

Albertsons Launches New Off-Site Click-to-Cart Tech

The grocery chain Albertson’s is trying to reduce the time and number of clicks it takes to add an item to an online shopping cart. It’s new click-to-cart product should help.