Prebid has decided not to serve as public operator for Unified ID 2.0, a decision it made quietly last year. Meanwhile, The Trade Desk is prioritizing private operators as the way forward for UID2.
Rather than allowing an ecosystem in which all media is interchangeable to remain the default, media owners must differentiate themselves to maximize their value to readers and advertisers.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. High Voltage Media Last week, we mentioned Volta, a company that manufactures electric car charging stations, in our new weekly Commerce Media newsletter as an apt example of the strange inventory grab-bag that sometimes exists behind a retail media platform. For Volta Media, […]
In the past week or so, many Google advertiser accounts have been suspended for the first time, and erroneous suspensions and other account issues have increased at an alarming rate, five agency buyers told AdExchanger.
ATT’s impact has been especially hard on game app developers, with the average cost per install on iOS up 88% from Q1 2021, the last quarter before the rollout of ATT. To adapt, app marketers have been using probabilistic data and methods to reach opted-out users.
The language of Wall Street has become the language of ad tech, an industry on the cusp of major change because of a new bill in Congress, the AMERICA Act.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Opt Out Or Copped Out? Facebook and Instagram users in the EU will be able to opt out of personalized advertising, except for broad segmentation for gender and country, The Wall Street Journal reports. Ireland’s data protection regulator fined Meta roughly $423 million […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Live Shopping ROI … Or RIP? Amazon, TikTok, Instagram and YouTube have all tried their darndest to make livestream shopping happen in the US. But Americans just aren’t into it, Wired reports, and Chinese influencers and companies aren’t having much success exporting their […]
On Wednesday, Google shared details on its evolving criteria for blocking advertisers and publishers for ad fraud or misinformation. It also rolled out a new consumer-facing tool that offers transparency into the ads that brands serve through its platform.
While American gamers are more open to in-game ads than many believe, any such activations must bear the hallmarks of creative and technical excellence.
Alvaro Bedoya shared his qualms with digital advertising’s more controversial targeting tactics and how kids use gen AI and social media.
What can pureplay ad tech companies do to clean up their rep on the Street?
Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will allow mobile app advertisers to more effectively measure their streaming video campaigns
Where the DOJ v. Google ad tech antitrust trial stands after one week’s worth of remedies arguments.
Swish, a startup that partners with retailers to provide product full-size CPG samples to people doing their grocery shopping online, announces $2.3 million in seed funding.
Court is back in session. And the fate of the open internet is in the balance.
