Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.
How Amazon uses the threat of knockoffs to win brand business; YouTube introduces new creator video metrics; and Substack is the latest platform to pivot to video.
Capitol One, coffee mogul?; Instagram and TikTok are coming for YouTube TV’s throne; Nike is reversing its DTC course.
As premium game prices skyrocket and paid subscriptions and cloud-based gaming services take off, marketers sense a chance to defray rising costs with ad revenue – perhaps dispelling some doubts about the value of more ads in games.
YouTube finds new ways to crack down in ad-blockers; the Better Business Bureau takes swipes at AI marketing; and Gen Z only trusts digital-native brands.
YouTube is winning the CTV race by not just focusing on TV; ads threaten the gen AI user experience; and sports still brings brands incremental reach.
Magnite’s SpringServe deal illustrates why SSPs need a video ad server; Google grapples with AI search’s impact on publisher traffic; and Anthropic’s AI assistant is a law enforcement snitch.
Google’s DV360 adding attention as optimization signal could finally help wean buyers and platforms off bidding on ad inventory based on viewability.
AirBNB considers introducing ads (just not right now); antitrust enforcement is about more than shrinking Big Tech; and broadcasters want to get the ball rolling on sports again.
Amid the glitz of TV upfront presentations, advertising executives take the stage to talk about things like new audience targeting capabilities or to ballyhoo new ad measurement partnerships. How, though, are we supposed to focus on brand lift statistics when we can all hear Lady Gaga belting a vocal warmup offstage?
Walmart is loving its ad business more every day; AI agents are coming to destroy everything; YouTube is trying to win over brands.
Marketing On Autopilot Companies that build AI-powered marketing software have been framing the technology as a friendly helper. Nothing to fear here, just an eager “copilot” ready to serve. The AI “copilot” that first comes to mind for most people is Microsoft’s generative AI chatbot of the same name. GitHub, meanwhile, which is owned by […]
Alphabet had another stellar earnings report. But neither its leadership nor investors ever mentioned the two landmark ongoing antitrust suits. Chrome’s reversal on third-party cookies also never came up.
When platforms choose to label any significant portion of an ad buy as “other,” it’s a deliberate decision to withhold information for the seller’s benefit and the buyer’s detriment.
Criteo dives into video ads; after 20 years, YouTube might be the world’s biggest media brand; Threads opens up for advertising.
Lyft is expanding its retail media business by decoupling its first-party data from its media. Plus, how will an economic downturn play out for influencers?
2025 will be the first year YouTube wins at ad revenue. Plus, d’ya hear that? It’s the sound of the mobile ad tech ecosystem saying, “We told you so.”
Operating a genetic testing business is difficult. Plus, YouTube has become the biggest platform for podcast consumption.
Based on the way advertisers deal with publishers, you’d think they were sworn enemies. Our failure to prioritize collaboration on the open web and build a positive value chain has been our collective downfall.
YouTube advertisers prefer long-form videos to Shorts; Microsoft tests an ad-supported version of its Office suite; and Chegg sues Google over lost traffic from gen AI search.
YouTube is adding a new tier with a “light” ad load. Plus, remember Facebook?
Launching a TV channel typically starts with zeroing in on a specific target audience or a genre. Figuring out how to sell ads comes later – you know, once there’s inventory to pitch. But for Creator TV, things happened the other way around.
TVs are officially the most popular device for watching YouTube; Google’s lead generation comes under fire; Temu tests a “half custody” distribution model to counter import tariffs.
At long last, brands on Threads can buy ads. Plus, Meta is also trying to copy-and-paste an alternative to CapCut.
AI chatbots entice users into subscriptions with free trials; non-pornographic content creators are raking in ad bucks on PornHub; and the US TikTok ban has Americans flocking to other China-based apps.
Trap More Flies With Honey Honey, a free browser extension that automatically finds and applies discount codes, is being accused of defrauding its users and the online content creators who championed it. That’s according to a YouTube tech investigator who goes by MegaLag. He alleges that the PayPal-owned Honey effectively steals the credit for online […]
The in-game advertising market’s stagnation is both unsurprising and frustrating. The onus is on the gaming industry to make gaming an essential channel for advertisers, rather than a nice-to-have.
A class-action lawsuit takes Office Depot to task for deceptive pricing and ads; YouTube is taking over TV, but brands may be missing out; and advertisers weigh in on which marketing trends are worth the hype.
Marketers are already beginning to prepare for a world without TikTok. Plus, the TV manufacturing industry is more focused on user tracking and monetizing with ads.
AppLovin’s ecommerce advertising beta program has sparked optimism and speculation. Plus, the results of YouTube’s auto-reply program have been mixed.
