Yesterday, Yahoo!’s Right Media announced a new partnership with mega-agency and holding company, WPP Group, that will bring the Right Media Exchange to many of WPP’s top clients. Whether the clients end up using the exchange will be another question. In the NY Times article about the partnership, WPP Group sees a main benefit of […]
Feeling it couldn’t be left out of the advertising exchange party, Microsoft, acquired tiny AdECN for what some suggest is in the $50-75 million range. In the wake of previous advertising exchange platform purchases such as Google’s $3.1 billion acquisition of DoubleClick which included its exchange and Yahoo!’s $700 million purchase of RightMedia and RMX, […]
It’s happy times on the Right Media Exchange as employees and shareholders took in another $680 million from Yahoo! to be fully-acquired by the struggling web search/entertainment/whatever monolith. With Google’s purchase of DoubleClick and its developing AdX Exchange, Yahoo! felt it needed to answer and it did. Will Microsoft now step up to the plate? […]
