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»remnant

Rubicon Project Sheds Light on Ad Networks and Exchanges

On Tuesday, ThinkPanmure analysts Bill Morrison and Robert Coolbrith hosted an investor call with Frank Addante, CEO, The Rubicon Project. The Rubicon Project goal is to optimize ad network and ad exchange relationships for web publishers and increase their effective CPM for remnant display advertising – or “make mad cash” as Rubicon likes to say.… Continue reading »
by AdExchanger // October 2nd, 2008 //
»
Yahoo! Buys Right Media Ad Exchange

It’s happy times on the Right Media Exchange as employees and shareholders took in another $680 million from Yahoo! to be fully-acquired by the struggling web search/entertainment/whatever monolith. With Google’s purchase of DoubleClick and its developing AdX Exchange, Yahoo! felt it needed to answer and it did. Will Microsoft now step up to the plate?… Continue reading »
by AdExchanger // April 30th, 2007 //
»
 

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