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»sue decker

Decker’s has been working to reorient its marketing strategy to focus on first-party data.
Uggs Parent Company Deckers Is Betting Its Boots On First-Party Data

Return on ad spend (ROAS) isn’t as valuable of a performance metric as many marketers believe. Richard Russell, VP of omnichannel marketing at Deckers Brands, has been on a mission to “wean people off of using return on ad spend as the end-all be-all metric.” “When you get too excited about ROAS, you start to… Continue reading »
by Allison Schiff // June 6th, 2022 //
»
Promotion for Right Media’s Michael Walrath?

It has been two weeks since Valleywag offered up the news that former Right Media Exchange CEO, Michael Walrath, was loading up his truck and moving to arid Sunnyvale, California, where – rumor has it – he’ll be getting a promotion. Certainly his genius in getting Yahoo! to buy the Right Media advertising exchange for… Continue reading »
by AdExchanger // August 30th, 2008 //
»
 

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