Vizio

Walmart’s CTV and DSP business shine in a meh Q2; plummeting search traffic is blowing up cost-per-click pricing; and TikTok annoys brands with its black box optimization.

Instead of simply watching ads on the big screen, consumers are now being encouraged to interact with those ads – a shift in marketing that was particularly apparent at the 2025 NewFronts presentations in New York City this week.

Why did Walmart buy Vizio? What happens when a CTV campaign turns on the S&P500+? Is Google losing its search engine edge?

Criteo’s Brian Gleason shared how it is working with agencies to capitalize on curation and measurement opportunities in retail media and CTV.

Marketers are already beginning to prepare for a world without TikTok. Plus, the TV manufacturing industry is more focused on user tracking and monetizing with ads.

A significant amount of the ad inventory distributed to CTV audiences is actually sold via linear. This is especially prevalent with FAST networks, which currently account for 20%-25% of ad-supported streaming.

Upfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU’s new digital regulations.

US digital ad revenue grew at a slower rate in 2023 compared to 2022, hampered by inflation, climbing interest rates and advertising industry layoffs, according to the IAB/PwC Internet Advertising Revenue Report released Tuesday.

In recent years, Vizio has undergone a metamorphosis, transitioning from a hardware company to primarily a connected TV ad platform. Now, its biggest growth opportunities lie in programmatic ad sales and home screen monetization to sell more supply.

Total ad spend from deals transacted through Magnite’s platform topped $5 billion for the full year, representing nearly 20% YOY growth, while full-year CTV ad spend was also up 20%.

Data has not only become the new oil for marketers; it is also the oxygen breathing life into TV advertising with new branding and performance opportunities.

Don’t get me wrong – Walmart is going to sell a lot of Vizio TVs. But its bigger interest in Vizio stems from data and advertising.

In today’s newsletter: Walled gardens are turning into an interconnected network of fortresses; Walmart eyes a Vizio acquisition; Dentsu stumbled in 2023.

In today’s newsletter: The Trade Desk opens up OpenPath to CTV inventory; subscriptions remain an important revenue source for news publishers; and a class-action lawsuit alleges PHE violated the California Invasion of Privacy Act.

Integral Ad Science (IAS) had a healthy Q3, with revenues increasing 19% YOY to $120.3 million. And shares jumped by about 5% after earnings.

YouTube is now a rival to TV networks. Yet many networks still post their content to the platform via friendly licensing agreements. In the current war for viewer attention, this is a potentially crippling move.

Magnite’s still enamored of CTV. CTV’s contribution to Magnite’s revenue was up 8% YOY, from $52 million to $56 million.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Follow Your Intuition, I Guess Intuit, which owns Mailchimp and accounting software like TurboTax and QuickBooks, is launching an ad network called SMB MediaLabs, Adweek reports. As the name implies, Intuit’s media business is a “small business-focused media network.” But it’s focused on […]

TikTok’s claim to fame isn’t just viral dance trends; the platform is impacting consumer buying patterns and advertising strategies, writes Stacy Durand, co-founder of SmartMedia Technologies.

“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Greg Morrow, general manager, streaming media group at Bitcentral. We all know about the value of CTV. But there is rarely any conversation about the spread of audiences and how to reach them.  CTV tends […]

Smart TV manufacturer VIZIO announced a census-representative panel built using automatic content recognition data from Inscape, VIZIO’s ACR data subsidiary. VIZIO has access to ACR data from roughly 21 million smart TVs, and Innovid is one of the first measurement providers to use VIZIO’s so-called “National Representative Panel.”

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Winning The News But Losing The War Twitter trails Snapchat, Pinterest and LinkedIn when it comes to active users. (And it’s not even worth comparing the size of Twitter’s user base to YouTube, Facebook, Instagram or TikTok.)  But there is one category in […]

Vizio has walked a tricky tightrope since launching its advertising business in late 2019. But after a tough first year on the market, with Vizio down by more than half over the past 12 months, the company is seeing the improvement it needs from the platform side of its house.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Googling Through The Headlines Google flooded the zone with news and interviews this week.  On the transparency front, one announcement that will impact ad tech is Google Ad Manager’s new “Revenue Verification Report.” GAM, the Google SSP, will look into buy-side gross revenue […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If It Ain’t Broke, Don’t Flix it Why does Netflix cancel shows people seem to love? Why does Netflix stick with full-season drops while every other streaming service reverts to a weekly episode cadence? The answers are tied up in Netflix’s commitment to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ya-Who’s There?  Yahoo (which is back, in case you haven’t heard) launched an ID-free targeting solution on Thursday. The company has a proprietary ID, which it calls the Yahoo ConnectID. But even today, 30% of ad impressions carry no advertising ID, Yahoo says […]

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Smart TV manufacturer Vizio is investing in ad tech to continue the sale even after the TV is turned on. In the shift to streaming TV, a platform that only sells hardware can only make it so far. Vizio […]

In the wake of Nielsen losing its National and Local TV accreditation from the Media Rating Council, networks are eyeing alternative measurement companies. Sitting within many of these data sets is automated content recognition (ACR) tech. ACR tech captures and interprets audio and video snippets on a TV, helping data companies understand the totality of […]

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Paul Gubbins, VP, CTV Strategy, Publica. While definitions of what actually constitutes a connected TV (CTV) impression are still being widely debated, brand safety companies discover new cases of fraud in streaming on a regular […]

To help advertisers reach specific audiences in ad-supported video, Samsung Ads built a predictive campaign planning tool for connected TV. Audience Advisor is an analytics tool that uses Samsung’s own first-party data, combined with third-party data, to give brands and agencies a view into how much time specific audiences are spending viewing AVOD, as well […]