Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clean Bill Of Health? Everyone knows the infamous anecdote of a young woman’s early pregnancy being spotted and outed by a Target circular back in the early days of advertising-oriented predictive analytics. But big retailers still casually profile customers using a mix of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Decision All sorts of non-advertising companies have recently launched ad businesses – and vice versa. Companies that rely heavily on ad revenue, including Meta, Twitter and Snap, want to diversify their one-pillar businesses. But diversifying an ad business is much harder than the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trade And Trade-Offs Tech regulation proponents in the US Senate traveled to Belgium last month, where they discussed their EU counterparts’ relative success “bringing Big Tech to heel,” The Information reports. Paul Tang, a Dutch parliamentary rep, said Americans test issues in protracted […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up For Sale Disney is considering selling ABC and its eight local stations. Nexstar Media Group is a possible buyer, Bloomberg reports. Disney CEO Bob Iger recently said he’s open to selling some of the company’s TV networks. Linear is a loss leader […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thank You, Next Amid all its other TV measurement drama, Nielsen is swapping CEOs, Ad Age reports. David Kenny, CEO since 2018, will be succeeded by Karthik Rao, leader of the company’s audience measurement unit. (Nielsen split into three divisions during a business reorg […]
On Tuesday, Surfside, a cannabis-focused data and marketing platform with its own CDP and DSP, rolled out its commerce media platform nationwide.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tracking Shot The bad news keeps coming for YouTube. The platform has been under intense scrutiny from research firm Adalytics. Its latest report, which accuses YouTube of serving targeted ads on kid-focused content, may have also uncovered evidence that YouTube has been violating […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Floor Plan The Trade Desk will start undercutting SSP price floors in its bids starting next month, Insider reports. Publishers often set minimum asking prices for their ad inventory. But their SSPs then typically tack on their own costs on top of these […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hammer Time Infillion is emerging as the top bidder in the bankruptcy auction for MediaMath’s assets, which include its demand-side and data management platforms, Insider reports. Sources say Infillion is making a bid of around $22 million. That’s a steal for a company […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Cost Of Ad-Free(dom) Streaming is getting a lot more expensive. The average cost for major ad-free streaming services has risen nearly 25% over the past year, The Wall Street Journal reports. Case in point: Disney is hiking prices for its ad-free services […]
