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»Transparency and Consent Framework

Can You Audit For Trust?; Apple Brags About Its Relatively Low App Performance

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy Tech And Privacy Theater The ad industry, particularly publishers, need programmatic ways to convey signals of trust. There’s the IAB Europe’s Transparency and Consent Framework. But that was ruled illegal by the Belgian data privacy regulator and is being overhauled.  The regulators say… Continue reading »
by AdExchanger // April 11th, 2022 //
»
Google Analytics Is Going, Going … Gone?; P&G’s Pritchard Says Let’s Nix The Upfronts

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The “Go” In Google There are two important privacy issues at the top of EU regulator agendas right now: a GDPR case against IAB Europe and Schrems II cases targeting Google Analytics.  On the one hand, IAB Europe supporters seem heartened, counterintuitively, after… Continue reading »
by AdExchanger // March 4th, 2022 //
»
Ruben Schreurs, group chief product officer, Ebiquity
Large-Scale Third-Party Addressability On The Open Web Doesn’t Work – Period

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ruben Schreurs, group chief product officer at Ebiquity. IAB Europe’s Transparency & Consent Framework (TCF) is flawed and unfixable. But let’s back up. On Feb. 2, the Belgian Data Protection… Continue reading »
by AdExchanger Guest Columnist // February 17th, 2022 //
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The TCF – IAB Europe’s GDPR Workaround – Got Shot Down By Belgium’s DPA, With Six Months To Fix It

The programmatic industry just took the toughest body blow it’s felt since the GDPR became law in 2018. The Belgian Data Protection Authority (DPA) announced on Wednesday that IAB Europe’s Transparency and Consent Framework (TCF), the industry solution for conveying consent data in the programmatic auction, is illegal in its current form. The DPA also… Continue reading »
by James Hercher // February 2nd, 2022 //
»
IAB Extends Support For TCF V.1 Until Aug. 15; Google Won’t Integrate Until Then

IAB Europe is extending technical support for V.1 of the Transparency and Consent Framework (TCF) to give publishers more time to adjust to the updated version in light of COVID-19. The new deadline is Aug. 15. This is the second and final extension, and it doesn’t impact a company’s ability to implement the new version,… Continue reading »
by Allison Schiff // May 14th, 2020 //
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SpotX’s Neal Richter Named IAB Tech Lab Chairman

Neal Richter, has been elected chairman of the IAB Tech Lab, the industry group said Thursday. Richter has been a leader within the Tech Lab for years, helping develop IAB openRTB specs since their first iteration, and helming recent initiatives like Ads.txt and Sellers.json. It’s been a productive year for Richter, since he took on… Continue reading »
by James Hercher // October 17th, 2019 //
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