“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eva Smith, vice president of sales strategy at The Weather Company. A mild panic has come over our industry. Leaders are increasingly concerned that the complexity of sales is increasing at a faster clip than […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ed Kozek, senior vice president of product and engineering for WeatherFX at The Weather Company. How would you say 25% of your week is spent? If your answer is vendor meetings, you aren’t alone. My […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president of programmatic at The Weather Company. Quick question: What’s the fastest way to kill the enthusiasm and energy of a media sales team? Lost business? Re-orgs? Missed goals? I don’t […]
“The Sell Sider” is a column written by the sell side of the digital media community. Receive The Sell Sider in your inbox twice a week by signing up for the email here, and selecting The Publisher Newsletter. Today’s column is written by Alex Linde, senior vice president of monetization at The Weather Company. Mobile can sometimes […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, senior vice president of digital ad sales for The Weather Company. I think everyone would agree that two of the biggest growth areas of digital advertising are mobile and video. Content consumption on […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president for programmatic at The Weather Company. It looks like a good year to be a VC or investment banker. IPOs continue rolling out, and there is also a lot of healthy […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president for programmatic at The Weather Company. No one likes being on the defensive. It’s naturally uncomfortable. When faced with a challenge or critique, taking a defensive approach can often make things […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, senior vice president of digital ad sales for The Weather Company. After attending my very first ANA Masters of Marketing conference, I will never be the same. OK, maybe that is a tad […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Linde, vice president of monetization at The Weather Company and board member of the San Francisco Bay Area Innovation Group. In the race from TV dollars to so-called digital […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Hlavacek, vice president of operations and strategic partnerships at The Weather Company’s WeatherFX Data Unit. Yield is the lifeblood of digital publishers. The primary business goal of all […]
