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»Tasso Argyros

Tasso Argyros, CEO & founder, ActionIQ
Personalization Needs To Be In Context, With ActionIQ CEO Tasso Argyros

Privacy and data security aren’t just legal issues – there’s a direct connection to the customer experience. But marketers often underestimate how much their customers care about privacy, says Tasso Argyros, CEO and founder of customer data platform ActionIQ, on this week’s episode of AdExchanger Talks. The majority of consumers (55%) say data protection is… Continue reading »
by Allison Schiff // March 1st, 2022 //
»
Tasso Argyros, CEO and founder of ActionIQ
To Build Or Not To Build A CDP? That’s Not The Right Question

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tasso Argyros, CEO and founder of ActionIQ. Recently, martech influencer Scott Brinker posted the results of a survey that claims 67% of respondents plan to build their own “custom” customer data… Continue reading »
by AdExchanger Guest Columnist // March 30th, 2021 //
»
Tasso Argyros, CEO and founder of ActionIQ
Customer Data Platforms: Winning And Failing At The Same Time

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tasso Argyros, CEO and founder of ActionIQ. The pandemic has disrupted every industry, forcing far too many businesses to shut their doors. But when it comes to digital transformation, COVID-19… Continue reading »
by AdExchanger // January 4th, 2021 //
»
ActionIQ: ‘Marketing Clouds Thrive On Noise In The CDP Space’

This is the fifth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe, Treasure Data and BlueConic. COVID-19 threw a wrench into best-laid marketing plans. But marketers are learning to adapt, said Tasso Argyros, CEO and co-founder of customer data platform ActionIQ. “All of… Continue reading »
by Allison Schiff // June 2nd, 2020 //
»
 

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