Target

Instacart tried dynamic pricing for groceries; AI companies aim for an open-source agentic AI standard; and Tinder digs into users’ camera rolls for data.

America’s biggest department stores are changing, and changing fast.

Private equity firm Novacap acquires IAS; many large online retailers are seeing an uptick in referral traffic from ChatGPT; and the IAB downgraded its US ad spend projection for the rest of the year.

Last year, Shipt went hunting for a DSP, eyeing new programmatic reach and hyper-local targeting down to the ZIP code.

Google’s SSP tries to cut out its DSP ahead of a possible ad tech breakup; Perplexity’s head of ads skips town; and Amazon’s search ad pause flooded the market with big spenders.

Dotdash Meredith (DDM) has hired Jim Lawson to run its ad tech division D/Cipher. Plus, can Target become a true advertising powerhouse? 

Target reported $649 million in revenue from its Roundel advertising business in 2024, up about 25% from 2023, during its Q4 and full-year earnings report on Tuesday.

Here are 12 essential tips to help advertisers optimize their retail media investments and thrive in this fierce new arena, based on insights from the ANA’s Retail Media Networks Fair.

The growth of Walmart’s ads business and third-party marketplace are separate, it says. Plus, Google and Meta’ve been targeting teens for a while.

The US ad market is set to grow this year, according to a Magna forecast released Thursday. Streaming and political advertising play outsized roles in that growth.