Sundar Pichai

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

AI Overviews are even dinging Google Search ads’ traffic; WPP downgrades its earnings forecast; and Google’s AI competitors launch their own web browsers.

Magnite’s SpringServe deal illustrates why SSPs need a video ad server; Google grapples with AI search’s impact on publisher traffic; and Anthropic’s AI assistant is a law enforcement snitch.

The wave of CDP consolidation is riding strong. Plus, AppLovin CEO Adam Foroughi responded to reports that short sellers are targeting the company.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Airbnb gets one step closer to launching a retail media biz; Google shakes up its ad tech executive team; and streamers struggle to balance ad and subscriber revenues.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Curation is the new hot topic, but it’s just another incarnation of bundling. Plus, Google is playing the long game with its US-based antitrust trials.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Attribution vs. Contribution Ad platform over-attribution is boiling over right now for frustrated marketers. Walled garden platforms aren’t new, but server-side data plugins by Google and Meta, plus the explosion of retail media walled gardens, mean brands might see a dozen platforms claim full […]

The question isn’t whether Google will fall, but whether its time is near. And, if so, what will finally bring it down?