Comic: Attribution Meltdown
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
ARCHIVE FOR:
search
-
-
Comic: Exclusive Distribution Deal
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
-
The DOJ Wins Its Search Antitrust Case Against Google. Next Up Is Ad Tech
“Google is a monopolist.” No need to say “allegedly” anymore, because that’s a direct quote from Judge Amit Mehta’s ruling against Google and in favor of the Department of Justice.
-
Google And Apple Lay Their Attribution Plans; The Holdco Holdup
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whoever Attributes, Wins When people refer to the control that Apple and Google exert over the mobile ecosystem, they usually focus on onerous app store fees. Which, okay, fair enough. But “there’s a looming, more subtle, and much more esoteric form of control […]
-
Thanks To Rising Digital Ad Spend, Magna Upgrades Its US Ad Forecast To Rosy
US media advertising sales surged 4.4% in Q2 after two weak quarters, beating June expectations of 3.6%. Full-year spend for 2023 is expected to increase by 5.2%, according to a Magna forecast released Monday.
-
How HP Built An In-House Agency From Scratch
Freddie Liversidge, HP’s global head of media, explains the benefits and challenges of building an in-house digital media agency from the ground up.
-
IAB: US Digital Ad Revenues Top $200 Billion For The First Time In 2022
2022 was a record-breaking year for US digital advertising revenues, which cracked the $200 billion mark for the first time, according to the IAB/PwC Internet Advertising Revenue Report released Wednesday.
Tagged in:- 5G
- App Tracking Transparency
- apple
- Christina Bangah
- contextual targeting
- Data Clean Rooms
- Data-driven advertising
- digital ad revenue report
- Digital Audio
- digital video
- featured
- generative AI
- IAB
- internet advertising
- Jack Koch
- Luke Stillman
- Magna Global
- Mobile
- programmatic
- PwC
- Retail Media Networks
- search
- social commerce
- Social Media
- Stephen Krasnow
-
TikTok’s And Instagram’s Unfinished Search; The Age Of The Pop-Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Still Searching TikTok and Instagram want search marketing budgets. But even those megaplatforms face a long road before they can catch up to true search players Google and Amazon, Ad Age reports. Search advertising typically identifies people who are about ready to buy. […]
-
Comic: Lunch Is Searched
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Tagged in: -
Before ATT, Apple Tried – And Failed – To Change Facebook; Good Times For Ecommerce Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fair Share In the years before Apple dropped its AppTrackingTransparency (ATT) framework on the industry’s head like a ton of bricks, the company discussed a possible special arrangement with Facebook to cut Apple in on a slice of Facebook’s revenue, The Wall Street […]