Add another ad tech IPO to the pile, folks. DoubleVerify filed its S-1 Wednesday (read it) in its bid to IPO. According to the filing, DoubleVerify experienced strong but slowing revenue growth last year. Gross revenue in 2020 was $244 million, a 34% increase from 2019 revenue of $183 million. The company’s 2018 revenue meanwhile […]
App marketing platform AppLovin filed for its IPO on Tuesday after the market closed, and it wins for best ticker symbol ever: APP. Read the full S-1 filing here. AppLovin is taking advantage of a public market boom for advertising-related technology companies, but AppLovin was actually quite hot before the froth started frothing. The company […]
This SSP is going IPO. PubMatic is gearing up for a proposed $75 million initial public offering after filing an S-1 with the Securities and Exchange Commission on Friday. The company, founded in 2006, is one of the ad tech old guard and planning to list its Class A common stock on the Nasdaq Global […]
Pinterest filing its S-1 late last week makes it the last of the social media walled gardens to go public. The OG Facebook might still be in a class of its own, but Pinterest bears comparison to Snap, which filed its S-1 in 2017, and Twitter, which filed a lifetime ago in 2013. Notably, while […]
The wait is over. Demand-side platform The Trade Desk has dropped its S-1 filing with the US Securities and Exchange Commission, indicating plans to go public. The company hopes to raise $86.3 million in the offering, and management will maintain substantial control of the company. By contrast, Criteo sought $190 million in its IPO, Rocket Fuel […]
Video demand-side platform (DSP) TubeMogul has updated the S-1 it filed in March, saying it will sell 7,187,500 shares at a suggested offering price of $13 per share. Read the S-1. TubeMogul hopes to raise $93 million and will now take this offer to potential IPO investors – “the roadshow” – prior to the company going public. […]
At long last, sell-side platform (or do you say “ad exchange” or “marketplace”?) Rubicon Project has filed it’s S-1 Registration Statement with the U.S. Securities And Exchange Commission in preparation for an Initial Public Offering (IPO). The company is looking to raise $100 million. It has yet to reveal pricing for its offering so no […]
Twitter’s IPO filing is no longer “confidential” as the microblog released its full S-1 document with the SEC that details its plans to sell $ 1 billion worth of stock. Twitter, which recently acquired mobile supply side platform MoPub and unveiled its own version of an ad exchange with several API partners, will trade under […]
It’s a frenzied IPO season in the ad tech space. Despite the tepid reaction of investors to public offerings by Tremor and YuMe, companies like Rocket Fuel aren’t showing signs of cold feet. True, it helps to have a set of impressive financials, which Rocket Fuel submitted to the SEC last week. The Redwood City, […]
