“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Outside Inc. CEO Robin Thurston is very aware of subscription fatigue. At a time when streaming platforms are working to boost their subscriber numbers with bundled ad-free and ad-supported channel packages, Outside TV is being used in part as a vehicle to entice […]
Subscribe to AdExchanger Talks on Apple, Google Play, Spotify or wherever you get podcasts. Outside Inc. has, through a string of acquisitions, assembled more than two dozen active lifestyle brands into a single portfolio. The company now owns Backpacker, Women’s Running, Yoga Journal, Outside Magazine, Outside TV, Gaia GPS, SKI, Peloton Magazine, the event registration […]
“The Sell Sider” is a column written by the sell side of the digital media community. What’s one way to combat subscription fatigue? Create a bundle. “Our view is that what Apple has done, what Netflix has done, we want to do in the active lifestyle category,” said Outside CEO Robin Thurston. In February, the […]
