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»Robin Thurston

Outside Inc. “Reinventing” The Subscription Model With Outside TV

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Outside Inc. CEO Robin Thurston is very aware of subscription fatigue. At a time when streaming platforms are working to boost their subscriber numbers with bundled ad-free and ad-supported channel packages, Outside TV is being used in part as a vehicle to entice... Continue reading »
by Tony Rifilato // October 7th, 2021 //
»
Outside Inc. Gears Up For Membership, With CEO Robin Thurston

Subscribe to AdExchanger Talks on Apple, Google Play, Spotify or wherever you get podcasts. Outside Inc. has, through a string of acquisitions, assembled more than two dozen active lifestyle brands into a single portfolio. The company now owns Backpacker, Women's Running, Yoga Journal, Outside Magazine, Outside TV, Gaia GPS, SKI, Peloton Magazine, the event registration... Continue reading »
by Zach Rodgers // July 8th, 2021 //
»
Inside Outside CEO’s Venture-Backed Plan To Create An Active Lifestyle Bundle

“The Sell Sider” is a column written by the sell side of the digital media community. What’s one way to combat subscription fatigue? Create a bundle. “Our view is that what Apple has done, what Netflix has done, we want to do in the active lifestyle category,” said Outside CEO Robin Thurston. In February, the... Continue reading »
by Sarah Sluis // March 26th, 2021 //
»
 

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