OPINION: The Sell Sider
Inside Outside CEO’s Venture-Backed Plan To Create An Active Lifestyle Bundle
“The Sell Sider” is a column written by the sell side of the digital media community. What’s one way to combat subscription fatigue? Create a bundle. “Our view is that what Apple has done, what Netflix has done, we want to do in the active lifestyle category,” said Outside CEO Robin Thurston. In February, the […]
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