After a reenergizing week at the Cannes Lions festival, here are six observations on how our industry is changing to meet its new challenges.
When it comes to the red-hot retail media sector, history doesn’t have to repeat itself. Here’s how to add accountability and transparency to a space where those attributes are sorely lacking.
What’s DoorDash’s post-acquisition plan for the retail media ad tech startup Symbiosys?
Despite the heightened economic uncertainty this year and the continued slowdown of traditional media’s growth, global advertising revenue is still trending upward, according to Magna’s latest global ad forecast.
Dentsu and Criteo announced a strategic partnership to consolidate their respective retail audience data within Dentsu Connect, the agency holding company’s data and identity product.
On Wednesday, DoorDash announced its acquisition of Symbiosys, a retail search ad startup that launched two years ago. The deal price is $175 million.
The Trade Desk is adding a new retail tool to its data marketplace toolkit – or a new element to its periodic table, if you will.
For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media’s revised forecast is just the most recent example.
Google’s pivot on IP addresses shows it fears competition; the FTC investigates media watchdogs for advising brands not to spend on X; and Mondelez accuses Aldi of copying its snacks.
Michael Komasinski, Criteo’s newly-minted CEO, shares his vision for the company – and swears that Criteo doesn’t regret its huge investment in testing the Chrome Privacy Sandbox.
