Will FLoCs fly in Europe or will GDPR clip its wings? And, speaking of birds (and identifiers), NBCU’s Peacock is going programmatic – and the broadcaster also recently revealed a new identifier for advertisers to use. But first back to Google, mixed messages from The GOOG this week, when engineer Michael Kleber said at a […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Ever since Apple dropped its iOS 14 bombshell last June, developers have been scratching their heads, running in circles, doing nothing and doing their best to prepare. But it’s been a big challenge, mainly because “there is very […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. “Inspire creativity and bring joy.” TikTok’s mission statement applies as much to its advertising as it does to its consumer-facing product. This week on AdExchanger Talks, head of ecosystem partnerships Melissa Yang describes why the company decided to […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. There’s a growing need for marketers to unify their ad buying across social, mobile app, CTV and other digital channels. Luckily that dream is moving closer to reality, as these channels are increasingly addressable. Less luckily, measurement is […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In this episode, Experian Marketing Services President Genevieve argues for greater fragmentation of identifiers as the best path to herd immunity against future advertising disruptions. Instead of driving marketers to a single solution, she says Experian is focused […]
This week on The Big Story, we present the latest in privacy protection regulations – true-false style. Because, honestly, this stuff can be pretty dry unless you make a game out of it. As you might know, Virginia’s Consumer Data Protection Act (CDPA) will likely soon become law. But how is it different from the […]
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by Engine Media Exchange. You know you’re a good marketer when you can convince a four-year-old that broccoli is a treat. Although Rupen Desai […]
Maryland isn’t a merry land if you make most of your money off of digital advertising. This week, on The Big Story, we’ll look at the Old Line State’s new line of taxes. AdExchanger’s resident expert on all things legislative Allison Schiff drops by (Plot twist: SHE WAS ALWAYS HERE) to drop knowledge on how […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. InfoSum is a company to watch. The five-year-old data services business enables onboarding, the development of new identity solutions and other use cases with a focus on privacy and data security. In this episode, President Lauren Wetzel talks […]
There are more platforms than Super Mario on this week’s The Big Story. First up, Amazon’s Jeff Bezos has exited stage… right? Left? To pick a more workable metaphor, he’s passed the reigns to Andy Jassy, former Amazon Web Services chief. That decision should give you an indication of Amazon’s coming priorities. We’ll chat a […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Our guest this week, Manu Mathew, got in on the ground floor of multi-touch attribution (MTA) when he founded Visual IQ. The MTA company rose with the programmatic tide before being acquired by Nielsen in 2017. The category […]
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. When the global pandemic shut down the world, ecommerce and streaming video surged. Amazon plays prominently in both spaces. But with […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. MediaMath has finished phase one of its SOURCE product – AKA “the industry’s first fully-transparent supply chain,” in the words of CEO Joe Zawadzki. To assemble SOURCE, MediaMath obtained buy-in from a large group of SSPs, publishers, brand […]
When we recorded this episode of The Big Story on Wednesday to discuss what we expect the new year to bring, insurrection at the Capitol was not on the table. That soon changed. I would say we live in a different world than the one we inhabited last week, but the same could be said […]
This week, in the spirit of holiday generosity and giving, we’ll talk about the “friendship” between Google and Facebook. Although there are a few Scrooges out there – for example, the 10 state attorneys general suing Google over antitrust concerns related to its online ads business – who might call this friendship “collusion.” Because maybe it […]
This week, the Big Story is … well, it’s probably the double-barrel shotgun lawsuit staring down Facebook, but we recorded this podcast before that news broke. So this is a story about Big Things To Come as Nielsen revealed it will completely overhaul the currency used to transact TV advertising. The new currency, which is […]
When Lara Vandenberg launched Publicist earlier this year, things didn’t go as planned. She had returned to her native Australia to weather the coronavirus pandemic, and was working nights in order to collaborate with colleagues in New York. On top of that, she was sick with COVID herself. But launch she did, and she has […]
This week on The Big Story, we talk about measurement. Wait, don’t go. We’re going to dive into the topic of measurement by focusing on two exciting new areas: podcasting and addressable TV. On Tuesday, Spotify bought podcast ad tech company Megaphone (once known as Panoply) for a reported $235 million. The ability to measure […]
Oh God, will this election never end? This week on The Big Story, we get into That, and how the results whatever they might be at the time of writing, might potentially impact paid media. Will a Biden win make politics boring again, causing news publications to lose audience? Of course, a peaceful transfer of […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Back in 2013 TripleLift released technology meant to improve the ad experience of real-time bidding, which up until then had only been applied to trusty (some would say dusty) formats such as the 728×90 and the 250×250. “We […]
This week the big stories are all Google, all the time. First, the Department of Justice uncorked its long-awaited antitrust lawsuit against the tech giant. As previously speculated by multiple news outlets, the DOJ’s case homes in on Google’s search business. In this episode of The Big Story, the AdExchanger team talks about why the […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Greg Raifman has had a long career in digital advertising. He started out at ad server Mediaplex in the late ’90s, helped take Rubicon Project public in 2014 and is now running the digital subsidiary of Nexstar Media […]
Is Google finally listening to the ad tech industry? The introduction of the Dovekey spec last week – which embraced one of the key concepts laid out in Criteo’s SPARROW proposal – indicates that maybe, finally, the W3C’s Improving Web Advertising Business Group is making some headway. But, as always, we need to take these […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Planning for 2021? Break out your blindfolds and your dartboards. This week on AdExchanger Talks, Ebiquity’s North America lead, Jed Meyer, discusses how marketers are handling the uncertainty of this moment. “The theme you hear from our broad […]
We’ve been talking so much these days about Google and identity that we’ve neglected getting into the other big Google story: antitrust. Congress dragged Google back to Washington again this week (virtually, at least) to examine about how its business impacts the competition. And this time, reports AdExchanger senior editor Allison Schiff, the senators were […]
Lack of measurement has long deterred brands from investing heavily in podcasts. Apple, which has dominated podcast listening in the United States for years, has a history of obscuring how many people actually heard an ad after downloading a podcast episode through its player. That left brand advertisers to negotiate for CPMs without knowing […]
This week saw a big flex from LiveRamp, which a few days ago reported its first profitable quarter since it spun off from Acxiom. All very cool, especially when you consider that this measured success happened during a global pandemic when the rest of the digital advertising community – and, really, the rest of the […]
Once Apple’s IDFA becomes opt-in for consumers, its utility to advertisers will be greatly limited. But what does this new policy mean for Facebook and its powerful, lucrative Audience Network? As one source told senior editor Allison Schiff, targeting on Audience Network is all but dead. But does that mean it’s the end? In this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Anti-Antitrust What happens when companies being investigated by the FTC or the DOJ poach staffers for their own defense? Unfortunately, it’s not a hypothetical, writes antitrust economist Hal Singer at The American Prospect. Amazon and Facebook both recently hired staffers from the Senate Judiciary […]
As COVID-19 cases spike across America, the joyous reopening is on pause. (Unless you’re Disney World, because apparently the virus has no effect on the land of enchantment and childhood dreams.) But having gone through the initial shutdown in March, brands are more prepared this time around. They’re pulling back on some of the more […]
