Location analytics company Placed launched Placed Affiliate, a monetization platform for mobile app developers, in beta today. By using Placed Affiliate, mobile apps collect location data on users who opt-in, and can then monetize that data. “Placed Affiliate does not impact the in-app experience with ads, rather it simply measures location for the purposes of […]
Amazon continues to be a risk for brick-and-mortar retailers, especially when it comes to consumers showrooming, or visiting a store to try on or see in person a product before then buying it online. The “Aisle to Amazon: How Amazon is Impacting Brick-and-Mortar Retailers” report from Placed calculated the risk level for major retailers from […]
The Saturday before Christmas came in as a top three December shopping day for many retailers, including Best Buy, Toys ‘R’ Us, and Walmart. Below we present final holiday 2012 data from location analytics company Placed, which analyzes in-store visits of consumers who have opted-in to a mobile location measuring app. Placed’s location-based network does […]
Targeting consumers according to their demographic profile is one area where online and offline media buying methods still closely resemble each other. While many ad tech companies have pitched alternatives, such as relying on the social graph to segment consumers, that approach is hindered by guesswork when it comes to drawing on offline behaviors. When […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by David Shim, CEO at Placed. While there are a handful of companies close to realizing the potential of location-based targeting, as an overall industry there is a gap between […]
Carriers, devices and regulation – mobile targeting today can be a speed bump for marketers and publishers who drive to address or create scalable audiences. Placed founder and CEO David Shim believes understanding location data is the key to mobile targeting and Placed’s analytics will help open it up as location becomes the new web […]
