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»holiday

The New Holiday Normal: Black Friday All Month Long (And 4 Resulting Trends)

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.   Today’s column is written by Alison Levin, VP of global marketing solutions at Roku. Black Friday has traditionally been the kick-off of the holiday season for the retail industry, but this year, like many other... Continue reading »
by AdExchanger // November 24th, 2020 //
»
What Can Advertisers Expect This COVID Christmas?

It’s a tale that feels as old as time, but only goes back to March: The pandemic has had a big impact on consumer habits and attitudes. And that impact will continue through the holiday season. According to Adobe Advertising Cloud, which surveyed 1006 consumers across the United States, United Kingdom and Australia about their... Continue reading »
by Ryan Joe // September 23rd, 2020 //
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Comic: Q4 Planning

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...  
by Nate Neal // September 11th, 2020 //
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The Planets Are Aligning For Mobile Shopping This Holiday Season

Marketers are known for demanding ROI and previous results before they embrace new strategies, but they're going all-in on the assumption that mobile will be a far more prosperous channel this year than in previous holiday seasons. Industry analysts like eMarketer project a strong holiday for retailers, with mobile commerce expected to grow 32.2% over... Continue reading »
by James Hercher // November 23rd, 2015 //
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Taking A Data-Driven, Cross-Device Approach to Black Friday, Cyber Monday

With holiday sales forecasted to hit $78.7 billion this year — a 15% increase from 2012, according to Forrester Research — it’s no surprise retail marketers are scrambling to get a piece of the seasonal shopping pie. Among the key trends marketers are watching is the forecasted surge in mobile price comparisons and commerce; comScore estimated... Continue reading »
by Kelly Liyakasa // November 27th, 2013 //
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A Look at Holiday Foot Traffic, Drawn From Mobile Location Data

The Saturday before Christmas came in as a top three December shopping day for many retailers, including Best Buy, Toys ‘R’ Us, and Walmart. Below we present final holiday 2012 data from location analytics company Placed, which analyzes in-store visits of consumers who have opted-in to a mobile location measuring app. Placed's location-based network does... Continue reading »
by Kimberly Maul // January 4th, 2013 //
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