Earlier this month, online advertising technology company AdKeeper announced new investment in the company totaling $35 million and led by Oak Investment Partners. From the release, “The funding will be used to grow one of the strongest online media startups in history, with the largest group of charter advertisers ever assembled by a new company […]
What a year! The acronym barrier has been broken time and again as data-driven media gains speed across digital channels. Can 2011 top 2010? You bet. And in honor of the rollicking year ahead, all of the ad ecosystem’s predictions for the coming year from AdExchanger.com’s recent survey have been collected into one handy PDF. […]
“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Russell Glass, CEO, Bizo. This article is about the importance of transparency. In that vein, let me start out by saying that I am the CEO of a company that specializes in business audience […]
JT Batson is President, DDS Digital at Donovan Data Systems, a supplier of back office systems to the agency market. AdExchanger.com: Let’s start at the beginning – what intrigued you about coming to Donovan Data Systems (DDS)? JTB: I was attracted by the scale and the sandbox. DDS provides media transaction systems for media buying […]
Mike Leo is CEO of Operative, an online advertising systems company. (Editor’s note: Operative acquired Solbright last week – read more about the acquisition from Adotas’ Gavin Dunaway. And, read the release.) AdExchanger.com: Seven years as CEO and President for one company is not the norm for digital. Why does it make sense for you? […]
Publicis MediaVest svp, director of publisher investment and activation, Robin Steinberg, and Sarah Baehr, svp, director of digital publishing solutions, discussed transformation occurring at their agency which serves the magazine publisher world and how digital is impacting that strategy. Baehr was recently hired by MediaVest after spending six years at digital agency Razorfish as head […]
On Wednesday, online ad network AudienceScience, announced the acquisition of Consorte Media, an ad network targeting Hispanics online. According to the release, “Consorte Media employees will become part of the AudienceScience team, and Consorte’s San Francisco headquarters will become the newest branch location of AudienceScience.” Read more. CEO Jeff Hirsch of AudienceScience discussed the acquisition […]
Yesterday in a release, performance marketing company MediaTrust announced that it had acquired Bardon Advisors, a “Los Angeles-based, CPC search & affiliate marketing platform for online advertisers and publishers.” In the process, it named Bardon Founder & CEO Keith Cohn as President of MediaTrust. Read more. Peter Bordes, CEO of MediaTrust, discussed the acquisition and […]
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Nick Talbert, Director of Product Marketing, Eyeblaster, a campaign management and advertising technology company. Search and display budgets decisions made within their silos will only yield non-scalable results. Attribution decisions need to be channel agnostic and […]
Dave Morgan, CEO of Simulmedia, a technology company that “delivers television viewership through data-driven program promotion,” discussed the company’s latest round of financing (see release) and recent insights. AdExchanger.com: From your standpoint, can you expand on why Time Warner is a strategic fit for Simulmedia? What were you looking for in this new round of […]
