Retailers, trucks, delivery – digital ads! It follows, doesn’t it? Give this a go… As retailers see their margins depleted and ecommerce competitors grow like weeds, some in the brick-y retailer world see the faster delivery of products as a way to differentiate and maintain there brick-and-mortar edge. They’re in the neighborhood, so why not […]
The ad tech ‘animal’ comes in different shapes and sizes. For co-founders Amit Shah and Scott Switzer, the ‘animal’ is analytical as their growing analytics startup, Jirafe, aims to provide merchant publishers a better view on their digital business – including ads, sales, conversions and more. So far the company has impressed 5,000 ecommerce clients […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Esco Strong, Director, Display Marketplace Strategy at Microsoft Advertising. Opinions expressed are his own and do not necessarily represent those of his employer. Amidst some of the more popular discussion topics of today, I’m often surprised […]
Xuehua Shen is CTO and Co-Founder of iPinyou, a demand-side platform technology company based in China. Shen discussed his company and its recently announced demand-side platform with AdExchanger earlier this month. Click below or scroll for more: Display In China iPinyou’s Demand-Side Platform Guaranteed Vs Non-Guaranteed Sourcing Display Supply Milestones Ahead AdExchanger: How has audience […]
In a panel titled “For the Good of the Ecosystem: Ad Tech in the Hot Seat“, the Internet Advertising Bureau looked to bring more clarity to the world of online advertising technology with a unique presentation format at its Annual Leadership Meeting in Miami. IAB President and CEO Randall Rothenberg admitted in his intro that […]
With the recent announcement by The Wall Street Journal and others that Google had bypassed the privacy settings on Apple’s Safari web browser, it raises the question, what would Apple co-founder Steve Jobs say about all this? STEVE: Hi, everybody. First, let me say, I’ve got a new company cookin’ here in the afterlife and […]
Alan Yan is CEO of AdChina, an online advertising platform company in China. Yan discussed his company and the Chinese online advertising market with AdExchanger. AdExchanger.com: What are some of the challenges with the Chinese market when it comes to online advertising? AY: There are several major challenges. First, the pricing model – the majority is […]
The IAB has partnered with Winterberry Group to author a new study on the practices “in data aggregation, management and deployment” called “From Information to Audiences: The Emerging Marketing Data Use Cases.” According to a press release, four different use cases are used as a baseline for discovering how ad targeting data is being implemented […]
Glen Hartman is an Accenture Partner and serves as Global Managing Director, Digital Consulting for Accenture Interactive. Click below or scroll for more: Accenture View On Ads And Marketing Will Accenture Replace Agencies The Competitive Set DSPs and Ad Networks Thoughts On Acquisitions The Year Ahead AdExchanger.com: What’s Accenture’s view on the opportunities for the […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Neal Mohan, VP, Display Advertising, Google, offers his views. I’m excited about a ton of things, […]
