First-Party Data Takes Center Stage As Agencies Ready Their 2024 Commerce Strategies
Agencies will keep testing cookie alternatives, devising first-party data strategies and exploring commerce media in 2024.
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- Amazon Prime Video
- Bertrand Fraboulet
- CTV
- David MacDonald
- DTC
- Elizabeth Marsten
- epsilon
- first-party data
- groupm
- havas
- Havas Market
- Havas Media Network
- Horizon Media
- ipg
- Jeriad Zoghby
- Kalamazoo
- Kroger
- Mara Greenwald
- Michigan
- Mirakl
- NFL’s Thursday Night Football
- Night Market
- Publicis Commerce
- Publicis Groupe
- Retail Media
- retail media network
- RMN
- Samantha Bukowski
- Target
- The Grand Tour
- The Lord of the Rings: The Rings of Power
- The Marvelous Mrs. Maisel
- Tinuiti
- Walmart
- WPP