Havas Media Network’s Global COO On Why It’s Going Deep – And Narrow – With Its Services
To better service clients – and help with its own bottom line – Havas Media Network is pushing into specialty services.
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First-Party Data Takes Center Stage As Agencies Ready Their 2024 Commerce Strategies
Agencies will keep testing cookie alternatives, devising first-party data strategies and exploring commerce media in 2024.
Tagged in:- Amazon Prime Video
- Bertrand Fraboulet
- CTV
- David MacDonald
- DTC
- Elizabeth Marsten
- epsilon
- first-party data
- groupm
- havas
- Havas Market
- Havas Media Network
- Horizon Media
- ipg
- Jeriad Zoghby
- Kalamazoo
- Kroger
- Mara Greenwald
- Michigan
- Mirakl
- NFL’s Thursday Night Football
- Night Market
- Publicis Commerce
- Publicis Groupe
- Retail Media
- retail media network
- RMN
- Samantha Bukowski
- Target
- The Grand Tour
- The Lord of the Rings: The Rings of Power
- The Marvelous Mrs. Maisel
- Tinuiti
- Walmart
- WPP
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GroupM Nexus Commerce Is Laser Focused On The Confluence Of Commerce And Performance
Samantha Bukowski, who leads GroupM Nexus Commerce as global head of commerce, talks social commerce, retail media, AI and how all media has become performance media.
Tagged in:- ai
- amazon
- Apple Pay
- Barrows
- Buy with Amazon
- CitrusAd
- connected television
- Corra
- dentsu
- Dentu Shop
- Digital Out-Of-Home
- Expert Edge
- featured
- groupm
- GroupM Nexus
- GroupM Nexus Commerce
- havas
- Havas Market
- IPG Mediabrands
- paypal
- Profitero
- publicis
- Retail Media
- Samantha Bukowski
- Shopify
- social commerce
- TikTok Shop
- WPP
- Wunderman Thompson