Tying mobile ad impressions to in-store visits is critical for advertisers looking to measure the value of their ads. Location analytics company Placed is approaching the challenge with a new product called Placed Attribution, that provides metrics around the number of people who saw an ad on their smartphone and then visited the advertiser’s store. […]
Millennial Media’s acquisition of competitor Jumptap has shed new light on the mobile arena. Despite being the country’s second-largest provider of mobile display advertising, behind Google, Millennial has struggled to recapture the momentum it enjoyed when it went public last year. The $193 million acquisition will inject new vitality into the Baltimore-based company, claimed Millennial CEO […]
NBC News has acquired the user-generated live video service Stringwire, in addition to hiring the startup’s founder, Phil Groman. Stringwire’s technology allows NBC News to gather video footage from the public more efficiently, but the technology poses challenges from an advertising standpoint. When Twitter users tweet about a news event, NBC News will be able […]
As the mobile ad market grows, so do the stakes for providing contextually relevant ads. Geo-targeted ads on mobile devices are getting a boost from companies like Google, Foursquare and Twitter, which are in various stages of rolling out new ad units that leverage location data. In a blog post yesterday, Google announced ads will […]
Based on a survey of more than 5,000 people in Canada, France, Germany, the UK and the US, Forrester Research predicts 905 million people, up from 15 million in 2010, will be using tablets by 2017. Tablets, write Forrester analysts JP Gownder and Michael O’Grady, have “exceeded the status of mass market to become what […]
Voltari, a public mobile marketing and data analytics firm backed by Icahn Enterprises, is the latest reincarnation of a company that started off providing software and content for mobile devices in 2001. The New York City-based company recently expanded its operations in Canada and is eyeing opportunities in the UK. AdExchanger spoke with Voltari CEO […]
In the second quarter of 2013, marketers maintained the momentum from the end of Q1. In AdExchanger’s Q2 mobile roundup, mobile ad networks and companies saw that rich media and in-app ads continued to drive expansion in the mobile RTB space. Mobile ad exchange MoPub saw advertisers continuing to adopt programmatic buying at increasing rates. […]
It’s been covered before, but the evolution of telecom carriers’ privacy policies are worth another look as cookie tracking constituencies clash. It’s a notice sent to Verizon Wireless users (I am one) about information that is made available to the “Verizon family of companies for marketing purposes.” Potential targeting attributes are “type, quantity, destination, technical […]
North America will account for close to half of the $72 billion consumer spend on tablet devices this year, one study indicates. According to new “Media Tablets and eReaders” market data published by ABI Research, North America’s piece of the total tablet revenue pie will reach about 47% in 2013, suggesting the burgeoning volume of […]
Earlier this year we noted that investment company JMG Exploration, the parent company of the ad network AdVantage Networks, had acquired travel ad network Travora Media and rebranded itself as MediaShift. AdExchanger caught up with Brendon Kensel, MediaShift’s president, to talk about the company’s first launch since the acquisition and its strategy for monetizing Wi-Fi […]
Specialty retailers are getting especially good at weighing the value of consumer behavioral targeting, but still have room to grow when it comes to mobile and, surprisingly, email strategies. According to L2’s newly released Digital IQ Index for Specialty Retail, more than half of specialty retailers are engaged in Facebook advertising, with “the majority of […]
Mobile real-time bidding may still be an emerging technology but the vendor landscape is already crowded. As platforms with similar features and functionalities continue to pile up, uncovering a reliable solution gets increasingly difficult. For PC and mobile game developer Aeria Games, simplicity and the ability to quickly scale campaigns were key differentiators. “If you’ve […]
As the mobile landscape expands, so does the trove of consumer data mobile carriers are sitting on. Enter SAP AG, which is hammering out deals to crunch carriers’ mobile user data and sell it to marketers. AdExchanger talked to Kevin Outcalt, head of Consumer Insight at SAP and Guy Rolfe, global mobile practice leader at Kantar […]
How best to capture and leverage mobile data is a question of critical importance to advertisers. App analytics and advertising firm Flurry approached it from numerous angles at its SourceDigital13 conference last week. AdExchanger caught up with CEO Simon Khalaf to talk about the company’s new mobile RTB platform and what’s top of mind for […]
While it was not mentioned at Apple’s WWDC keynote address earlier this week, the newest version of iOS includes a new privacy feature that pushes more advertisers into adopting its latest user tracking system. After Apple announced nearly two years ago that it was shutting down access to the unique device identifier (UDID), which many […]
Mobile advertising and the need to further educate consumers about its services were key issues at the Digital Advertising Alliance’s first summit, held this week in Washington, DC. The DAA has planned to introduce a set of mobile advertising guidelines for several months and will do so soon, according to Managing Director Lou Mastria. “Mobile […]
Digital advertising agency VivaKi will use Adelphic Mobile’s targeting capabilities to enhance its Audience on Demand (AOD) Mobile platform, the companies said today. Ad targeting and consumer privacy issues continue to complicate mobile ad buying. Adelphic – a three-year-old company founded by executives from Apple, Quattro Wireless (acquired by Apple) and Millennial Media – addresses these challenges […]
The self-regulatory group Network Advertising Initiative, whose members include Google, Yahoo and Aol Advertising, has released a revised code of conduct regarding information collected from mobile apps. The updated code introduces new requirements regarding interest-based data collection and advertising. The proposed draft rules address types of information unique to mobile, such as geolocation data and […]
It’s no secret that the mobile app market has exploded. Roughly 224 million people use mobile apps on a monthly basis, compared to 221 million desktop users, according to mobile analytics firm Flurry. Advertisers are eagerly reaching out to this growing audience. Enter Mobilewalla. The three-year-old startup is betting that the demand for targeting ads […]
Smartphones – and Apple’s iPhone in particular – may seem ubiquitous in the US (see AdExchanger’s Q1 mobile RTB report). Yet worldwide, Samsung beat out Apple and Android-based smartphone sales in the first quarter 2013, according to Gartner. Gartner found 426 million mobile phones were sold in the first quarter, up 0.7% from Q1 2012. Worldwide smartphone […]
After a strong 2012 holiday season for mobile advertising, marketers took a step back in the beginning of 2013, then charged ahead again toward the end of the first quarter. In AdExchanger’s third quarterly mobile roundup, mobile ad networks and companies found that rich media, targeting and the rise of tablets drove expansion in the […]
The NewFront – the digital world’s answer to the TV upfront marketplace – wrapped up last week with a number of high-profile, extravagant showcases of new content from Yahoo, Aol, The Weather Channel and others. At the same time, programmatic buying methods have adopted traditional models of locking in guaranteed sales, months ahead of schedule. But can […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Tuleya, Vice President of eDR at Underscore Marketing. Smartphone ownership has skyrocketed in the last three years, with nearly half of the US population now using smartphones. The […]
2012 was another banner year for the online advertising space, with revenues up 15% over 2011. Mobile and digital video led much of that growth. Mobile ad spend grew 111% compared to 2011, the second year of triple-digit growth, accounting for 9% of total internet advertising revenue at $3.4 billion. Digital video revenue increased 29% […]
Brian O’Kelley wants you to know he’s serious about mobile. On the same day IDC reported Q1 PC sales plummeted 13.9% as consumer usage shifted dramatically to tablet and smartphone devices, the CEO of AppNexus told attendees at the company’s San Francisco summit that the company is going “all in” with its mobile strategy. O’Kelley […]
Tablet usage is on the rise but retailers have yet to catch up, shows a new report by research company L2. As more people spend time on tablets—which L2 categorizes as a separate device from a PC or mobile device—retailers need to adopt a distinct strategy for engaging shoppers on their tablets. “Tablets have been […]
One question that’s unlikely to be addressed during today’s Facebook press conference has to do with the possible data tracking implications of a phone deeply integrated with Facebook’s core features. But given Facebook’s mobile ubiquity (More than 680 million people use Facebook on mobile devices every month) and CEO Mark Zuckerberg’s focus on the mobile […]
AOL’s Q4 results had a number of positives, not least of which was a return to overall revenue growth for the first time in eight long years. And yet, Q4 saw the company’s display ad dollars slip further, with numbers in that segment flat globally and down 3% in the U.S. Read the release. For […]
Mobile and video are the fastest growing segments of display – eMarketer has video’s growth rates rising 46.5% for 2012, while it says smartphone based ad spending will jump 180% this year to top $4 billion. And yet, aside from Google/YouTube, Facebook, and Hulu, there are very few sites that can truly make the claim […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Walczak, VP Mobile at PubMatic. Do we split print media into magazine and newspaper? No, and in the same way, there is no reason to split digital into […]
