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»MediaWallah

Identity Resolution Startup MediaWallah Raises $2.3 Million As The Spaces Catches Fire

The identity data market is heating up as companies collect more first-party data and marketers do their damnedest to maintain addressable advertising without cookies or mobile ad IDs. The category already includes the incumbent LiveRamp, major agency holding companies – Dentsu’s Merkle, IPG and Acxiom and Publicis plus Epsilon – and startups, such as Zeotap... Continue reading »
by James Hercher // November 17th, 2021 //
»
Nancy Marzouk, CEO & founder, MediaWallah.
The CDP Is Only One Component Of The New Approach To Addressability

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, CEO at MediaWallah. When you have a big, ugly end date staring you in the face, it makes sense to focus on it. And that’s what brands did... Continue reading »
by AdExchanger Guest Columnist // October 1st, 2021 //
»
Nancy Marzouk, CEO & founder, MediaWallah.
For “Cookieless” Solutions to Work, We Need to Talk About Addressability

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.   Today’s column is written by Nancy Marzouk, CEO and founder of MediaWallah Here’s a quick survey for you marketers. As of today, are you up and running with a third-party cookie alternative? Are you... Continue reading »
by AdExchanger Guest Columnist // April 20th, 2021 //
»
Solving For Identity, With MediaWallah CEO Nancy Marzouk

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Nancy Marzouk founded MediaWallah in 2013 to serve the growing demand for first-party data onboarding and "people-based" identity. Its plan was to build a graph of authenticated users by drawing on media company registration data. “We continue to... Continue reading »
by Zach Rodgers // August 28th, 2020 //
»
Nancy Marzouk, CEO & founder, MediaWallah.
Reality Check: Are Brands Ready For A First-Party Future?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, founder and CEO at MediaWallah. As the end of the third-party cookie era looms, marketers eye first-party data as the future of targeting. How far along are they in... Continue reading »
by AdExchanger // October 29th, 2019 //
»
For User Connectivity, Walled Gardens May Not Be The Answer

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, founder and CEO at MediaWallah. I’ve noticed a recurring sentiment in recent conversations with several large advertisers: “I don’t want to leverage a walled garden but there doesn’t... Continue reading »
by AdExchanger // January 27th, 2016 //
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