NBCUniversal and Twitter announced a new global partnership on Monday that will make it easier for marketers to reach global audiences by expanding worldwide social inventory and integrating premium content into trending conversations. The multi-year deal expands a national partnership that began in 2013 and will deliver NBCU’s premium digital content to Twitter, allowing marketers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Wondery To Behold Amazon is in talks to buy podcast production network Wondery, reports The Wall Street Journal, at a value of more than $300 million. According to WSJ sources, Wondery predicts its revenue will exceed $40 million in 2020, with 75% of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, partner and managing director at 55. For the vast majority of marketers who have never visited a GitHub repository, now is the time to do so, because this is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Buck Stops Here Brands are delaying agency payments as they manage cash crunches due to the coronavirus pandemic. The trend “threatens the collapse of the entire supply chain,” Ad Age reports. Hard-hit brands are asking to extend payment terms, which can already run […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SaaSy Publisher Vox Media will license its digital publishing software Chorus to other publishers, The Wall Street Journal reports. Twenty media companies are in talks to license Chorus already, which allows publishers to create, monetize and distribute articles for a recurring fee. In the […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Greg Smith, an independent advertising technology consultant. Spring has sprung, and now we enter the dog days of summer. One new advertising “flower” that is poised to grow, even among the walled gardens, is […]
CBS Sports SVP and GM Jason Kint will as of May 27 serve as the new CEO of the Online Publishers Association (OPA), a non-profit trade organization representing the interests of premium online publishers like The New York Times, NBCUniversal and the Associated Press. Current OPA president Pam Horan is stepping down after 10 years. […]
Incoming CEO David Yovanno says Marin Software has unfulfilled potential to support execution of display media buys alongside search, and he wants to help it get there. “In search, which represents roughly 50% of total online marketing spend, Marin Software is a leader,” he said. “As the company grows, there’s an opportunity to leverage this […]
As marketers and advertisers struggle to access the right data to deliver customer experiences that are timely, relevant, and engaging, a growing number are turning to data management platforms (DMPs) for help. While the specific features vary, a DMP essentially collects data from first- and third-party data sources, and organizes and distributes the information to […]
Little Rock, AR-based Acxiom is gearing up to launch an “Audience Operating System,” for cross-channel and cross-device ad targeting, in September. “The world is coming to us as big data and insight-based decisioning is exactly what we do,” CEO Scott Howe said during the company’s earnings call. “It is also exactly our vision for the […]
Pulling insights out of disparate data sets is a challenge for many companies. Sometimes the problem is a marketer’s approach to data analysis. Kevin Ertell, e-commerce VP at kitchenware retailer Sur La Table, identified at Experian Marketing Services’ Client Summit 11 ways marketers undermine their efforts. AdExchanger spoke with Ertell about those points and other best-practice […]
Experian Marketing Services has integrated technology gained from last year’s acquisition of Conversen with its CheetahMail platform. Referred to simply as “Experian Marketing Services’ cross-channel marketing platform,” the new offering lets marketers coordinate customer interactions across email, mobile, social, web, display, and print advertising campaigns, using testing and rules-based segmentation capabilities. For instance, a customer who made a […]
Marketers worldwide are pouring more money into digital ads, according to a new report from GroupM. Internet ad spending is expected to reach $113.5 billion worldwide this year, a 14.6% increase from last year and representing more than 21% of advertising budgets, reports the media buying agency, which polled marketers from 28 countries. North America […]
Even though it is widely used, customers would be hard-pressed to find vendors who agree with the label “marketing automation,” according to Jon Miller, VP of marketing content and strategy at marketing automation software provider Marketo. Marketing automation is “one of those terms that nobody really seems to love but at the same time it’s […]
Information Builders, a 38-year-old business intelligence and analytics provider that serves customers like Ford, Mastercard, Lockheed Martin, and Verizon, is setting its sights on the CMO. The New York City-based company yesterday launched its WebFocus Social Media Analytics platform, designed to provide insight into customer sentiment on social networks. “We were originally very IT-driven but […]
Bill Duggan is Group Executive Vice President at the Association of National Advertisers, a trade association for the marketer and which “leads the marketing community by providing its members insights, collaboration, and advocacy.” Duggan discussed the trade group’s latest whitepaper (read the release) which reviews on behalf of marketers the agency trading desk model. Download […]
The New York Times’ Stephanie Clifford looks at recent initiatives to overcome privacy regulation efforts in the online ad industry in “Industry Tightens Its Standards for Tracking Web Surfers.” The article coincides with a new industry report called “Self-Regulatory Principles for Online Behavioral Advertising” and sponsored by the following acronyms: IAB, DMA, AAAA, ANA, and […]
