machine learning

AI hype is everywhere, but Moloco CEO Ikkjin Ahn says the real winners in ad tech will be those who can move beyond flashy demos and harness AI at true hyperscale.

Artificial intelligence has become marketing’s favorite headline. Every platform, publisher and technology partner now promises “AI-powered” solutions that will make campaigns smarter, faster and cheaper.

Almost a decade ago, running multiple retargeters across the same user base was a recipe for inefficiency. But the landscape shifted, and the data makes that clear.

Kepler’s new tool, Kip AIR, was created in response to the rise of AI shoppers. Now, brands need to tailor their marketing not just to humans but to AI.

AppLovin has Axon, and now Unity has Vector AI, which was made generally available to all Unity advertisers and developers on Wednesday.

There are many open questions for marketers who want to implement AI-driven ad tech – and for customers considering the new AI-powered Oral-B. What does it even mean when a vendor touts its AI capabilities?

Opera Ads – the online ad platform Opera released in 2019 – doesn’t use third-party cookies for targeting. Opera monetizes its browser using other signals, including search intent and context.

The acquisition puts Reddit in a better position to compete with Google, Meta, Amazon and TikTok, which all built or expanded their AI creative generation and optimization tools within the past year.

Despite forceful calls for a shakeup of the digital ad business from the main stage at the Possible conference in Miami this week, the online ad industry remains locked in a harmful holding pattern.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New Creative Controls Does “alt_copy_copy2_brand_red_hold” mean anything to you? That’s the way most creative units and product ads are titled, and any associated metadata would likely be the brand’s name and the banner ad size. Meh. But a generative AI bot could […]