machine learning

AI hype is everywhere, but Moloco CEO Ikkjin Ahn says the real winners in ad tech will be those who can move beyond flashy demos and harness AI at true hyperscale.

Artificial intelligence has become marketing’s favorite headline. Every platform, publisher and technology partner now promises “AI-powered” solutions that will make campaigns smarter, faster and cheaper.

Almost a decade ago, running multiple retargeters across the same user base was a recipe for inefficiency. But the landscape shifted, and the data makes that clear.

Kepler’s new tool, Kip AIR, was created in response to the rise of AI shoppers. Now, brands need to tailor their marketing not just to humans but to AI.

AppLovin has Axon, and now Unity has Vector AI, which was made generally available to all Unity advertisers and developers on Wednesday.

There are many open questions for marketers who want to implement AI-driven ad tech – and for customers considering the new AI-powered Oral-B. What does it even mean when a vendor touts its AI capabilities?

Opera Ads – the online ad platform Opera released in 2019 – doesn’t use third-party cookies for targeting. Opera monetizes its browser using other signals, including search intent and context.

The acquisition puts Reddit in a better position to compete with Google, Meta, Amazon and TikTok, which all built or expanded their AI creative generation and optimization tools within the past year.

Despite forceful calls for a shakeup of the digital ad business from the main stage at the Possible conference in Miami this week, the online ad industry remains locked in a harmful holding pattern.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New Creative Controls Does “alt_copy_copy2_brand_red_hold” mean anything to you? That’s the way most creative units and product ads are titled, and any associated metadata would likely be the brand’s name and the banner ad size. Meh. But a generative AI bot could […]

Self-supervised learning is at the heart of generative AI, and it’s perfectly suited to address the signal loss we’re increasingly facing in digital advertising today.

When La Colombe wanted to drive site traffic from new audiences, it turned to video – and predictive AI models.

While LLMs are demonstrating their usefulness for marketing, they are less well suited to solving challenges in performance advertising, which require learning from numerical data, not words.

AI-driven creative automation company Creatopy, which raised $10 million in series A funding earlier this month, aims to make it easier for marketers to create and personalize their content.

Is it possible to get through an earnings call in 2023 without talking about AI? Apparently not! AppLovin spent most of its Q2 earnings call on Wednesday hyping Axon 2.0, the latest version of its AI-based ad tech platform, which the company released last quarter. Axon uses predictive machine learning to target app-install ads to […]

Buying AI ad tech startup Scibids is a logical move for DoubleVerify as it continues to move beyond measurement into media activation and campaign optimization.

Machine learning tech is consuming open web ad budgets as big walled gardens consolidate media, data, tech and audiences inside their own fortresses.

Forget Skynet. The robot revolution will be fought between large ad platforms (mainly Google, Meta and Amazon) trying to woo advertisers with generative AI and promises of better performance.

Historically, AppLovin made most of its revenue from its portfolio of apps. Now the company appears to be nearly finished with the bloodletting necessary to transform itself into a primarily software-focused business.

The new hot trend in platform advertising is to put the machines in charge of everything. It’s true of Google, true of Meta and, even more so as of this week, it’s true of Amazon.

Finding new customers is hard work. The online adult retailer Adam and Eve is tapping into machine learning to help.

Do we need to temporarily pause AI development? What are the ethical risks of AI technology? What’s the weirdest AI-generated image or video you’ve seen? In this episode, Peter Prodromou, president of AI agency Boathouse Group, takes on the tough questions.

In the past week or so, many Google advertiser accounts have been suspended for the first time, and erroneous suspensions and other account issues have increased at an alarming rate, five agency buyers told AdExchanger.

AI has many business applications, from automating manual processes and monitoring data in real time to targeting customers more accurately. And industry players are increasingly using AI in their day-to-day work.

Advantage+ didn’t come up during Meta’s Q4 earnings call on Wednesday, but it’s the ad product Chief Business Officer Marne Levine says she’s most excited about.

Growth marketing firm Power Digital has acquired marketing consultancy Sproutward to strengthen its data and analytics chops. The acquisition is Power Digital’s fifth in the last four years.

The term “machine learning” seems to have a magical effect as a sales buzzword. Couple that with the term “data science,” and lots of companies think they have a winning formula for attracting new clients. But there is a need for best practices in data science and for companies to invest in and fully support talent that can apply those principles effectively, writes Jasmine Jia, associate director of data science at Blockthrough. 

Rather than looking at one particular data signal, attention metrics include a variety of data points, which are fed into a machine-learning model to predict the likelihood that a given media environment and ad creative will draw attention from a hypothetical audience member.

What’s the rationale behind AppLovin’s bid to merge with Unity (kicking ironSource to the curb in the process)? Adam Foroughi, AppLovin’s CEO, got into the details on the company’s Q2 earnings call.

Meta has released new products available within Meta Advantage, its newly consolidated suite of automated advertising tools, and the global rollout of Advantage+ shopping campaigns, which was in beta since earlier this year, with additional features to support Advantage+ app campaigns.