Google’s penalties were pretty lenient; brand crossovers may have gone too far; and why so many ad tech leaders are founding startups.
Roqad is buying Zeotap’s third-party data biz to boost its identity resolution capabilities, but also for access to key integrations with major ad platforms.
According to Adam Paul, executive director of media alliances at LiveRamp, the old-school programmatic ads – the ones bought across multiple platforms without regard to context or audience – are underperforming on CTV these days.
The pivot to AI has led to a gap in many SaaS and ad tech companies’ payment models; AppLovin bounces back in Q2; and Grok might be your newest media planner.
Newton Research announced its $9 million Series A raise on Tuesday. The funds will go toward hiring as demand for Newton’s specialized AI agents grows.
AI Overviews makes dodgy product recommendations because it scrapes marketing copy; discrepancies in TV ratings hamper upfronts negotiations; and why mar tech companies are building software fortresses.
Alliant will integrate AnalyticsIQ’s audience modeling platform, which is based on user surveys and studies of health, wellness and cognitive psychology.
OMD’s Emily Proctor outlined the criteria the ad agency uses to evaluate alt IDs. She also shared which five IDs OMD uses most often and why.
CTV advertising has made great strides, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data. Here’s how standardized conversion API integrations for CTV can help.
The need for addressability has been a rallying cry among advertisers for the past five years. But clinging to outdated notions of addressability means overlooking the broader needs of today’s modern media landscape.
