Ad verification used to be mostly about keeping brands away from the bad stuff. Now, verification providers have to prove that quality actually moves the needle, says Integral Ad Science CEO Lisa Utzschneider.
We spoke to a score of ad tech leaders to uncover seven competencies essential for the success of the next generation of ad tech leadership.
Integral Ad Science CEO Lisa Utzschneider told investors during the company’s Q2 earnings call on Thursday that IAS is “in the thick of the Oracle opportunity, and we’re playing to win.”
Integral Ad Science had a decent Q1 – especially in comparison to its direct competitor, DoubleVerify. Even so, frustration with the opacity of third-party brand safety and ad verification providers is increasingly bubbling to the surface.
Misinformation, MFA sites, third-party cookie deprecation – no wonder advertisers are stressed. And as its 2023 results show, IAS reaps the benefits, with brands seeking brand safety and suitability and contextual advertising solutions.
Integral Ad Science (IAS) had a healthy Q3, with revenues increasing 19% YOY to $120.3 million. And shares jumped by about 5% after earnings.
Integral Ad Science (IAS) beat its earnings and revenue estimates for the second quarter despite belt-tightening among advertisers and fallout from the recent TrueView scandal.
Integral Ad Science (IAS) is withstanding the macroeconomic headwinds by homing in on video ad measurement.
The biggest reason marketers aren’t shifting their linear TV dollars to CTV is the lack of visibility into where their ads are going, said Lisa Utzschneider, CEO of Integral Ad Science. In attempt to bridge that gap, IAS is tying its contextual tech into its CTV strategy, which started maturing after the company bought the video ad server Publica last summer.
Integral Ad Science CEO Lisa Utzschneider, Magnite CEO Michael Barrett and DoubleVerify CEO Mark Zagorski talked about their experience heading public companies at AdExchanger’s Industry Preview Tuesday, in a panel moderated by LUMA CEO and founder Terence Kawaja.
The “big two” in brand safety both went public this year. Over the next two weeks, AdExchanger will publish podcast interviews with both companies’ CEOs: Lisa Utzschneider of Integral Ad Science and Mark Zagorski of DoubleVerify. Utzschneider is up first. We kick off with a discussion of IAS’s acquisition of Publica, an ad server and […]
Ad verification and measurement provider Integral Ad Science went public Wednesday after filing an S-1 with the Securities and Exchange Commission earlier this month. The New York-based company began trading on the Nasdaq at $18 per share – above the initial $15 to $17 price range – raising $270 million through the sale of 15 million […]
What happens when everybody in a global organization suddenly has to work from home? Integral Ad Science chief Lisa Utzschneider speaks about leadership – across multiple time zones – during a pandemic. “When you looked at the data early on, you could see it coming,” she says. “The team in Tokyo, they were the first […]
Since Lisa Utzschneider was hired as CEO of Integral Ad Science in January, almost the entire senior leadership team has turned over, a sign of swift change at the Vista Equity Partners-owned ad tech firm. The acquisition closed last July. Eighteen C-suite, SVP and VP-level executives have been hired since the acquisition and Utzschneider’s hiring, […]
It’s been almost a year since Vista Equity Partners acquired a majority stake in ad verification company Integral Ad Science. In the wake of the acquisition, the company appointed a new CEO, Lisa Utzschneider, to lead the company. In this episode, Utzschneider discusses her 20 years in senior revenue roles at Microsoft, Amazon and Yahoo, […]
Sometimes it takes a few bad dates before you find the one. So it would seem to be with Yahoo CEO Marissa Mayer, who after some less than ideal pairings with sales execs may have found her perfect match in Lisa Utzschneider. Just nine months after her initial hire as head of sales for Yahoo […]
