krux

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. 2015 was a fantastic year for many data-driven marketers, with data management platforms (DMPs), consultancies and marketers getting something nice under […]

Last week’s layoffs at demand-side platform (DSP) Turn underscored uncertainty in the way advertisers and agencies pay for their buying platform technology. Turn invested heavily in implementing a SaaS-based revenue model – one that priced the technology on a monthly subscription basis – and that investment ultimately did not pay off. By extracting the cost of […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. Marketers comparing data management platforms have probably asked a vendor about match rates. Unfortunately, many don’t understand what they are asking […]

Some corners of the ad and marketing tech industries wonder if the data management platform (DMP) is on the verge of becoming a commodity. But a Forrester Wave report on the technologies noted points of differentiation among DMPs’ abilities to handle social information, ingest data from channels usually associated with marketing tech, such as email […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. As I’ve previously discussed, there are several basic use cases of the modern data management platform (DMP) for marketers. They include […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. Marketers have always craved access to quality audience at scale. That was once as easy as scheduling buys on the top […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. Almost every marketer is starting to lean into data management technology. Whether they are trying to build an in-house programmatic practice, […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. It’s been a long time since publishers have truly been in control of their inventory. But that’s changing, with new trends that are steadily giving […]

Time Warner subsidiary Turner Broadcasting revealed during its May upfront a centralized data-management platform to power its ad products. That system is the Turner Data Cloud, which the network souped up on Tuesday with data integrations to Epsilon, Krux and Oracle. Using Turner’s Data Cloud, a marketer can apply first-party audience data as well as […]

Krux is looking to overcome its industry perception as a publisher-focused data-management platform (DMP). This is one of the reasons why it hired Jon Suarez-Davis – previously Kellogg Co.’s VP of global media and digital strategy – as its chief marketing and strategy officer. Suarez-Davis officially starts Thursday and will report to Krux CEO Tom Chavez. “My […]