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»Kevin Arrix

DISH Media Is Betting That COVID-19 Will Push Marketers Toward Measurable TV Advertising

Now that advertisers have triaged their media plans to accommodate consumers sheltering in place, head of DISH Media Sales Kevin Arrix is thinking about which of those changes will be long term. He bets the pandemic will push more marketers into measurable TV media. “Advertisers are going to use data and technology to make sure... Continue reading »
by Sarah Sluis // May 6th, 2020 //
»
 

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