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»Harry Kargman

Browser Wars: The Rules Are Being Rewritten, With Advertisers Caught In The Middle

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written by Harry Kargman, founder and CEO at Kargo. The advertising industry is facing sweeping and unprecedented changes, where user targeting is being challenged with extinction. We need to accept the fact that the... Continue reading »
by AdExchanger // October 4th, 2019 //
»
Google’s Move To First-Price Auctions Will Pressure Other DSPs To Compete

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Harry Kargman, founder and CEO at Kargo. Google announced last month that it would switch to a first-price auction in Google Ad Manager by the end of 2019. The move brings Google into parity... Continue reading »
by AdExchanger // April 10th, 2019 //
»

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