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»Harry Kargman

Kargo Buys Parsec To Build Attention-Based Mobile Currency

Mobile ad exchange Kargo has acquired attention sales platform Parsec Media. The deal reflects Kargo’s investment in attention as a viable metric for post-cookie mobile advertising, said Kargo CEO Harry Kargman, who declined to share how much he paid for the assets. With cookies on the way out, it’s a good time to embrace a… Continue reading »
by Anthony Vargas // March 31st, 2022 //
»
Kargo Rhombus
Kargo Acquires Rhombus, Gaining Unique Social Embed Ad Unit

An embedded tweet or Instagram post is often the first place a reader’s eye lands on the screen when reading an article. Mobile ad exchange Kargo said Wednesday it will acquire Rhombus, an ad tech company focused specifically on targeting social embeds within articles, for that very reason. Terms of the deal were not disclosed.… Continue reading »
by Alison Weissbrot // August 26th, 2020 //
»
Social Distancing With Friends: Kargo CEO Harry Kargman

In this episode of Social Distancing With Friends, Kargo CEO and founder Harry Kargman talks wine tasting over Zoom, keeping morale high and how to get the timing right so your company can accelerate when the pandemic is over. Also, he predicts what advertiser activity might look like as the world comes out of its… Continue reading »
by Ryan Joe // April 17th, 2020 //
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Browser Wars: The Rules Are Being Rewritten, With Advertisers Caught In The Middle

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Harry Kargman, founder and CEO at Kargo. The advertising industry is facing sweeping and unprecedented changes, where user targeting is being challenged with extinction. We need to accept the fact that the… Continue reading »
by AdExchanger // October 4th, 2019 //
»
Google’s Move To First-Price Auctions Will Pressure Other DSPs To Compete

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Harry Kargman, founder and CEO at Kargo. Google announced last month that it would switch to a first-price auction in Google Ad Manager by the end of 2019. The move brings Google into parity… Continue reading »
by AdExchanger // April 10th, 2019 //
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