google

Google’s lack of transparency has long frustrated publishers and independent ad tech companies, and its clandestine program “Project Bernanke” has only confirmed their suspicions that Google uses learnings from its auction to benefit itself. Ad tech insiders met the allegations that Google secretly fed publisher ad server data into its buying systems to gain market […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Please, Mr. President Google is asking President Biden to take action as European regulators pursue more robust regulation of the industry. (Where did we leave our tiny violin?) According to CNBC, Karan Bhatia, Google’s VP of government affairs and policy, said in a blog […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Grabbing Share Watch out, Google and Facebook – Amazon is catching up. According to eMarketer, Amazon’s share of the digital ad market in the United States grew to 10.3% last year, up from 7.8% in 2019, The Wall Street Journal reports. It’s expected to make […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Luke Taylor, COO at TrafficGuard. The purpose of advertising is to influence behavior. But in Google’s search environment, it’s worth considering: Are your ads influencing behavior, or mainly serving as […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Happened, Adobe?  Adobe once avidly pursued digital advertising, but its passion has cooled. Insider’s Lauren Johnson spoke with five former employees to understand what happened. A big part of the reason was an unwillingness to do anything that isn’t self-serve, culminating in the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Winning Google Ad Manager’s second annual Advanced TV Inventory Report is out, and surprise! Connected TV was a big winner during the pandemic last year. The report analyzed 35 global advanced TV partners. In Q2 2020 — at the height of the downturn […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What, Me Worried? Google’s planned elimination of third-party cookies has big brands revamping their data strategies, but some aren’t too worried about the looming restrictions that won’t allow individual ad targeting. Per the Wall Street Journal, Bacardi has expressed confidence in its ability to […]

Let the FLoC testing begin (but not in Europe, yet). On Tuesday, Chrome started rolling out initial origin testing of its Federated Learning of Cohorts (FLoC) proposal with a small percentage of users in the United States and across Australia, Brazil, Canada, Indonesia, Japan, Mexico, New Zealand and Philippines. “FLoC is still in development and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vista Acquires TripleLift Stop me if you heard this one: Vista Equity Partners has acquired a majority stake in an ad tech firm. This time, it’s TripleLift. Read the release. Ronan Shields of Adweek claims Vista invested $1.4 billion, and the deal is expected […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stating The Obvious Twitter CEO Jack Dorsey publicly acknowledged for the first time that the platform did play a role in the riot at the US Capitol on Jan. 6 that left five people dead. The admission came during last week’s Senate Judiciary hearing […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Grilling Mark Zuckerberg, Jack Dorsey and Sundar Pichai were back for more on Thursday during another Senate Judiciary hearing at which their respective platforms – Facebook, Twitter and Google — were again criticized for anticompetitive practices, misinformation and an array of social problems. […]

Will FLoCs fly in Europe or will GDPR clip its wings? And, speaking of birds (and identifiers), NBCU’s Peacock is going programmatic – and the broadcaster also recently revealed a new identifier for advertisers to use. But first back to Google, mixed messages from The GOOG this week, when engineer Michael Kleber said at a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Identity Star Neustar is at it again on the identity front. On the heels of rolling out its cookieless Fabrick ID in December, Neustar has launched an end-to-end identity management solution called – you guessed it – Neustar Unified Identity. It is a core […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Travis Lusk, head of Ebiquity Tech, North America Google’s announcement that it has no plans to build a direct replacement for third party cookies or any other tracking tech that […]

Google will not make FLoC-based cohorts available for testing in countries where GDPR and the ePrivacy Directive are in effect. In other words, no FLoCs in Europe. At least for now. During a meeting of the Improving Web Advertising Business Group (IWABG) at the World Wide Web Consortium on Tuesday, Michael Kleber, a Google engineer, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bring It, Joe  Google is certainly going through the ringer this week, especially with a House judiciary antitrust subcommittee hearing that will look into whether laws should be bolstered  to better address monopoly power. But apparently the increased regulator pressure is nothing new. That’s […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Group Think New rule! Facebook will begin telling users who are about to join a group whether said group has ever violated its Community Standards. Facebook is trying to get its act together when it comes to flagging hate speech and misinformation, especially after […]

This week, The Big Story records live at AdExchanger’s digital conference: Innovation Labs. While our April 20 one-day event will focus on Ecommerce, and our May 18 event will focus on CTV, our event on March 16 was all about Identity. And the big story around identity, no pun intended, is that it’s still a […]

Advertisers and publishers are bracing for upheaval as two major identifiers commonly used for audience-based targeting are set to go away. But are marketers really prepared for the change? Putting aside the China affair, Apple’s IDFA restrictions could be phased in as soon as this week, while third-party cookies in Chrome will be phased out […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok For Targeting Expect TikTok to start getting more aggressive about ad targeting starting on April 15, Recode reports. For on that very specific date, TikTok’s ads policy is set to change and users will have fewer opt-out options. “You’ll no longer be able […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Breaking The Rules Some big tech companies in China are apparently taking that old adage “rules are meant to be broken” to heart. According to the Financial Times, ByteDance and Tencent are testing a tool to bypass Apple’s new privacy rules and continue tracking […]

EDO expanded its Ad EnGage measurement solution Tuesday so it can cover streaming environments and give brands insight into their competitors’ activity in AVOD platforms, traditionally a blind spot for marketers. The data and analytics company, co-founded by actor Edward Norton in 2015, uses data science and machine learning to measure how TV ads drive […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In It Together? Ad tech companies, publishers and advertisers are hedging their bets in the quest for a new set of audience identifiers. Many plan to support multiple identifiers and targeting methods, including Google’s cohort-based approach. As PubMatic CEO Rajeev Goel tells Digiday’s Seb […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Deal The fallout from the recent big tech vs. Australia beef is starting to hit closer to home. Reuters reports that US lawmakers are looking to avoid a similar brawl by hashing out a way to make it easier for news organizations to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Team Work Reddit is moving to give advertisers deeper access to its platform – and rake in some dough. The social platform has signed its first-ever enterprise partnership agreement with Omnicom Media Group, a deal that encompasses OMG’s media-buying shops, including Hearts & Science, […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Zora Senat, VP of Partnerships at Infutor Data Solutions. The world of cookies is evolving. The new cookie-less world will require a different mindset for marketers and advertisers, and the […]

YouTube Chief Product Officer Neal Mohan recalled how, over a decade ago during an IAB annual leadership meeting, he predicted that video would lead the growth of the advertising industry. Back then, 24-hours of video were uploaded to YouTube every minute. Fast-forward 10 years, and that number has skyrocketed to 500-hours per minute.  “Video has […]

“Calm down.” That’s Magnite CTO Tom Kershaw’s advice, dished out at the IAB’s virtual Annual Leadership Meeting on Tuesday. “If a single blog post from one company about not supporting something sends us all into a frenzy where we think we’re going to lose our minds – perhaps we’re falling off track,” Kershaw said. That’s […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Guns And Misinformation Facebook is in the line of fire, with House Democrats demanding answers over how the company targeted gun accessory ads next to misinformation about the election as well as news about the Jan. 6 US Capitol riot. CNBC reports that 23 […]

Google called the future of Unified ID 2.0 into question, without directly naming it, by clearly stating that it has no plans to support email-based identifiers or any mechanism that it views as mirroring the functionality of cookies.  For Google, it’s Privacy Sandbox or bust, at least when it comes to the open web. (Google’s […]