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»economic downturn

Mobile Ad Platform Vivoom Shuts Its Doors Due To The COVID-19 Economy

Vivoom, a Boston-based mobile ad platform focused on user-generated ad campaigns, closed its operations on Wednesday, a victim of the pandemic economy. The company’s website is no longer live. Vivoom CEO and cofounder Katherine Hays relayed news of the shutdown in an email sent to clients and partners yesterday. “Despite our amazing partners, peers, advisors... Continue reading »
by Allison Schiff // August 13th, 2020 //
»
In The Face Of An Economic Downturn, Programmatic May Be Well Positioned

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Lehman, senior vice president, head of global supply at TripleLift. Prior to the first report of the coronavirus in late December, many had speculated for the better part of... Continue reading »
by AdExchanger // March 16th, 2020 //
»
The Big Story: Is IAB DTC?

The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The IAB’s Annual Leadership summit wrapped this week and increasingly, the show has moved to focus on DTC companies like ThirdLove, the startup underwear brand... Continue reading »
by Ryan Joe // February 14th, 2019 //
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