Time Inc. is bullish on digital, even as its print business deflates. The company – which has lately been the object of acquisitive interest from Meredith and other suitors – expects $600 million in digital revenue next year. “We see a path to $1 billion over [our strategic] plan,” said CEO Rich Battista during Time’s […]
Ad revenue was down year over year for Donald Trump’s favorite communication channel. Twitter’s ad revenue for Q4 slumped to $638 million from $641 million in 2015, although ad revenue was up from $616 million in the third quarter. A year-on-year ad revenue loss is a major problem, considering mobile advertising revenue comprises 89% of […]
Revenue from Omnicom’s trading desk Accuen grew $33 million in Q4 and $86 million over the full year in 2016, the company said in its Q4 earnings call on Tuesday. Q4 marked the highest incremental growth Accuen saw all year. In the two preceding years, Accuen’s contribution to Omnicom’s overall revenue fluctuated between $20 million and […]
When Epsilon parent Alliance Data reported full-year 2016 earnings last Thursday, CFO Charles Horn said “the old ValueClick business” was “a three-point drag on Epsilon’s revenue growth.” Horn was referring to Conversant’s ad network business before it rebranded to pivot toward ad tech in 2014, said Epsilon and Conversant CEO Bryan Kennedy. “It’s probably 4% […]
With swirling acquisition rumors sidelined for the moment, Twitter announced during its Q3 earnings call Thursday that it’s cutting 9% of its workforce, ending the quarter with 3,910 employees. The restructure, which is being made with an eye on eventual profitability, will mostly affect its sales, partnerships and marketing teams. Product and development and R&D […]
In lieu of a quarterly earnings call, Pandora invited investors to Terra Gallery in San Francisco on Tuesday for an in-depth discussion of its new product suite, developed to breathe life back into its struggling platform. Pandora, which has long monetized on in-stream audio and display ads, now faces a multiplying set of competitors that has […]
While Rocket Fuel’s Q3 revenue missed its guidance, CEO Randy Wootton emphasized the company’s continued transition from an ad net into a platform solutions provider. Rocket Fuel’s Q3 non-GAAP revenue of $62.3 million was down 8% compared to last year, while its GAAP revenue of $109.7 million was 2% lower year over year (YoY). Read the release. […]
Less than a year old, Hearts & Science, Omnicom Group’s data-driven, integrated agency, has grabbed major accounts from rival holding companies. With Procter & Gamble and AT&T, the agency gained the two largest media accounts in the world within the first four months of its existence. Now Hearts & Science is starting to expand internationally, with […]
It’s video FTW for Opera Mediaworks. Reporting earnings under Opera Software for the final time – the sale of Opera’s consumer-facing browser business is expected to close by the end of September – Opera Mediaworks on Wednesday cited a 23% increase in Q2 revenue year over year to $114.4 million. That number represents the lion’s share of […]
Rocket Fuel’s attempt to turn its business from an ad net to a growing software provider continues. The success of that effort may boil down to its chances with three holding companies. The company’s Q2 2016 net revenues fell 7% year over year to $66 million, it reported Tuesday, and GAAP revenue declined 3% YoY. […]
Advertisers’ concerns around viewability and fraud are slowing down spend on digital advertising, said Daryl Simm, chairman and CEO of Omnicom Media Group during the holding company’s Q2 2016 earnings call on Thursday morning. “While [advertisers] are continuing to grow their digital budgets, there is a tap at the brakes in that space as some […]
If Rocket Fuel successfully escapes the gravitational pull of Desert Planet Ad Network and lands on the verdant fields of Planet Software Platform, its agency relationships will have played a key role. Thus far, Rocket Fuel has had success building relationships with international agencies and independent North American agencies, said CEO Randy Wootton during the […]
Rubicon Project enjoyed a strong first quarter, growing overall advertising revenue by 26% year over year, while its cut of the revenue swelled even more. Non-GAAP net revenue reached $63.6 million, a 71% year-over-year increase. That’s largely because Rubicon Project acquired the DSP Chango a year ago to form its Buyer Cloud, causing take rates […]
Pandora’s Q1 2016 call on Thursday revealed that programmatic sales of display inventory drove increased sell-through rates. In an earnings release, Pandora claimed the buying method is “starting to contribute meaningfully” to advertising revenue per 1,000 ad-supported listener hours, which grew 19% year over year to $45.47, and take pressure off ad loads. Pandora made […]
When it last reported its quarterly earnings, LinkedIn revealed to the world that it would sunset Lead Accelerator, the B2B lead-nurturing product it inherited from the $175 million Bizo acquisition. The remnants would be fed into its Sponsored Content offering – which has developed into a major growth area. Sponsored Content has continued to benefit […]
There’s nothing investors want to see more from Twitter than monthly active user (MAU) growth. It’s been the recurring theme every quarter since former CEO Dick Costolo flew the coop in June. The needle moved minutely this past quarter. Twitter told investors on Tuesday that its monthly active user base increased from 305 million last […]
Yahoo reported earnings on Tuesday. Details are below – but that’s hardly what people care about now. The real question is: Who’s going to buy it? Verizon’s the clear frontrunner, but there also a few upstarts. One such is a joint investment group that includes big names like former Yahoo interim CEO Ross Levinsohn and […]
The one thing that investors really want from Twitter – for it to grow its monthly active users – is seemingly something that the platform can’t deliver. Twitter reported on Wednesday that revenue for Q4 2015 was up 48% year over year, hitting $710 million – with ad revenue comprising $641 million of that number […]
Yahoo will dismiss around 15% of its workforce in Q1, including, more than likely, a large chunk of its global sales force. Five global offices will also get the chop. The cuts are part of a $400 million cost savings plan that will seek to grow profitability ahead of a likely sale of the business. […]
ComScore is keeping busy. The online measurement firm announced Thursday that it’ll be entering into a strategic global partnership with Spotify, selling its enterprise digital analytics business to Adobe and launching a new “total home” opt-in panel to measure connected devices in the household, including show-level viewing across Netflix, Roku, Apple TV and Chromecast. ComScore’s […]
Facebook continues to see hand-over-fist growth in its ad revenue and user base, according to Wednesday’s third-quarter earnings report, which pegged overall advertising revenue at $4.3 billion. That’s a 45% gain over Q3 2014, and 57% higher when currency fluctuations are factored in. Facebook’s user growth continues to accelerate. Since the platform’s first-ever billion-user day […]
Twitter’s stock took a tumble after trading closed on Tuesday. The reason, as ever? Stalled monthly active users (MAUs). Total MAU growth in Q3 grew a scant 11% year over year to 320 million, an increase of just 4 million users over last quarter. Wall Street was not impressed. Analysts had been expecting at least […]
It was a day of firsts and lasts for Alphabet’s Q3 earnings call Thursday afternoon – the first since CEO Sundar Pichai took over in August and the last before the company unbundles its internal properties next year. Alphabet announced quarterly revenue of $18.7 billion, a 13% YoY increase. Google’s advertising revenue was $16.8 billion, […]
The Millennial Media train needs more steam. Revenue for Q2 was up just a smidgen from Q1, increasing from $63.2 million to $65.8 million quarter over quarter. But the same was not true for year over year revenue, which declined from $67.3 million. The majority of that revenue came courtesy of managed media, which represented […]
A year after Yahoo’s disastrous Q2, the company reported year over year revenue growth of 15%, or $159 million, its best in nearly nine years. Yahoo saw Q2 revenue of $1.24 billion. So-called “Mavens” revenue (mobile, video, native and social) grew 60% to $399 million from $249 million during the same time last year. Yahoo CEO Marissa […]
Advertiser agency reviews took center stage during Omnicom’s Q2 call. Chief John Wren claimed the holding company is well positioned to weather the storm of media reviews, which have spurred the reevaluation of nearly $30 billion in media billings, according to estimates from Pivotal Research, because of Omnicom’s investments in its data-management platform, Annalect, and its programmatic […]
Acquisitions and earnings – Sizmek likes to multitask. On Thursday, the company announced its Q1 2015 results and its intention to buy mobile DSP StrikeAd for $11.7 million. Excluding StrikeAd, revenue from mobile formats, in other words HTML5-related revenue, was up 103% YoY in Q1 2015, while in-stream video revenue increased 10% in the same timeframe. […]
In its first earnings call since going public in March, MaxPoint reported revenue growth of 87% to $28.7 million. Its revenue ex-TAC, which excludes the cost of programmatically buying impressions through real-time bidding, rose 90% to $16.8 million. [Read the earnings release.] The total number of enterprise customers rose 62% to 529. In the first quarter of […]
AOL reported revenue growth of 7% YoY in the first quarter, for a total of $625 million. Global advertising revenue, which includes AOL’s own properties, search and third-party platforms, climbed 12% YoY to $483 million. Read the earnings release. CEO Tim Armstrong said the company continues to make updates “placing AOL at the center of […]
Tremor Video’s growth continued in Q1 2015 as the company netted $40.6 million in revenue (16.4% YoY growth), above analysts’ predictions. Read the release. Eighteen percent of that revenue came from programmatic, which has been growing at a steady pace. Last quarter, programmatic was 14% of Tremor’s revenue; it was 4% this time last year. […]
